With few candidates that have pure search experience, what skills should employers look for in potential hires?

Joshua Stylman, managing partner, Reprise Media

March 10 2008

Effective search engine marketing requires that you blend marketing skills with equal parts linguistics and statistics. The ideal candidate will be someone that can get inside the consumer's head and understand motives, why people search the way they do and truly understand the market clients are trying to reach.

<< Return to With few candidates that have pure search experience, what skills should employers look for in potential hires?

Your Email Address:

Recipient(s) Email Address:

(Separate multiple e-mail addresses with commas. Limited to 20 addresses.)

Include a message (optional):

The e-mail address(es) that you supply to use this service will only be used to send the requested article.