It's a whole new world. It's not just print, it's multi-platform. Readers of many magazines can now engage with their favorite brand's content across many distribution channels — the magazine, the Web site, audio, podcasts, mobile, newsletters, television, radio or RSS feeds, just to name a few. To monetize these content channels, consumer marketers must position and promote the enhanced value of the brand to its most loyal readers as well as to new consumers.