Retailers, it's time to rethink your email marketing game plan. Today's typical retailer still relies on high-volume, low-relevance email campaigns to generate revenue. But this "batch-and-blast" approach fails to deliver a "best-in-class" customer experience that can build real, long-term value.

Interested in learning about current trends in Web 2.0? Awareness is announcing the completion of our survey project: Trends in Adopting Web 2.0 for the Enterprise in 2007. In this survey, we sought to collect and report data on the adoption of Web 2.0 technologies as well as the future of social media initiatives within enterprise-size organizations.

In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.

EMarketing, the practice of utilizing all the versatility the Internet offers, is as much a strategy as it is a compelling set of technologies and practices. It should drive sales, period. Proving that it can - and quantifying that it does - is the marketer's conundrum.

The US Hispanic population exceeds 40 million and is now the largest minority group in the country with estimated purchasing power of $700 billion.

Timely advice for mailers concerned with the forthcoming postal rate increase

Today, Customer Data Integration (CDI) initiatives are an integral step in most Customer Relationship Management (CRM) implementations. CDI allows companies to obtain a single, consistent and updatable 360º view of customer information across multiple, overlapping data sources.

Even the most adventurous of us would not enter unknown territory without a map or guide. This is why we have created this "Insider's Guide to U.S. Hispanic Direct Marketing: Best Practices"...to help you market more successfully to this new and growing customer base.