Deliverability has been a concern for email marketers since the beginning. Email marketing is more popular than ever because of its cost-efficiency, immediacy of results and high ROI - and your reputation plays into the deliverability of your email marketing messages like never before.

How can you save money, increase relevancy and empower your team and your customers to share your marketing messages? In an increasing viral and cluttered marketplace, the principles of distributed marketing are key to streamlining channels and marketing collateral to enable genuine connections. This Webcast will discuss the elements of a distributed marketing program, the components necessary for success as well as implementation and measurement considerations.

Today's marketers are being asked to do more with less. In the b-to-b space, it can become a daunting task to get your message in front of the right person inside an organization. This webinar will provide you with strategies on how to make the most of your lead generation programs and increase campaign effectiveness by identifying the right leads and working with sales for a more-meaningful, cohesive follow-up.

E-mail marketing is alive and well, but the batch-and-blast email approach is on life support. More than ever, consumers are being bombarded with an explosive volume of messages and new channels such as Twitter, while attention spans are growing shorter. Consumers are also smarter and expect more from brands and their marketing efforts. This new paradigm now demands that email marketers take their programs to a more sophisticated level, or risk customer apathy and loss of market share to smarter competitors.

Collecting, storing and analyzing data is an essential part of any marketing team's efforts - after all, when it comes to direct marketing, campaigns are only as good as the data they use. The 2009 DMNews Database Marketing Survey, sponsored by CognitiveDATA, discovers how top direct marketing executives from leading companies across the US feel about the collection, quality, accuracy and storage of their data, particularly when it comes to direct mail lists.

On May 11, new prices go into effect for US Postal Service Mailing Services. To prepare, mailers need to know the new information and consider their own changes in cost. This live event will provide you with some critical tips on the ways to reduce costs including avoiding nonmachinable characteristics of letter-size mail pieces, consolidating your mailings for greater discounts and redesigning your flats to effective letters. At a time when every cent of your direct mail spend counts, marketers cannot afford to lose sight of still testing new formats to get the most ROI from every push.

E-mail is such a personal way to connect with consumers, and testing and measurement is a key component to any efficient e-mail program. Analyzing this data can help marketers understand their audience and target e-mail to more specific segments.

There is a growing group of first-time online shoppers and unlike the first wave of early adopters, this group is slower to adopt Internet to their lives and is still skeptical of new sites and uploading personal information online. How can a business make its online shopping site as convenient and appealing to these shoppers as possible?

Social Media Optimization is currently "the" hot trend for SEO, but is it an effective tool for driving online revenue? Agencies are offering a wide variety of buzzwords, including blogs, social networking sites, Twitter, and widgets, as the solution for search visibility. The toys, tricks and tools are shiny and eyecatching, but how do they work, what is the real value of an SMO campaign, and is it right for your business? SEO expert Adria Kyne will cut through the distractions and gimmicks to reveal the real truth about this potentially costly strategy.

E-mail is an excellent channel to integrate with other channels, whether it's a follow-up to a direct mail piece; a remarketing e-mail after someone makes a purchase on a Web site; or an e-mail campaign tied to a loyalty program. DMNews Associate Editor Dianna Dilworth and marketing experts discuss the best ways to make your e-mail campaign a part of a larger multichannel campaign with.