Audience segmentation and personalized messages can be used to curb program members' costly habits, such as skipping preventive screenings that may be covered by payers, using emergency rooms for primary care instead of primary care physicians, or not taking advantage of generic prescriptions. This webcast will shed light on basic practices that marketers and benefits administrators can use to shift behavior.

This webcast will take real-world case studies and shed light on integrated campaigns, in particular the use of a multichannel approach when reaching young adults. Get tips and information about using various media to engage this audience. The panel discussion will be followed by questions & answers from listeners.

Gain invaluable insight into how you can virtually transform your current marketing mix and maximize the reader experience. Marketing and online visionary Billy Glynn, ranked one of the world's top innovators by Information Week magazine and the best-selling author of Left On Red: How visionary thinkers and risk-takers build great companies will present his findings in the Print-to-Online transformation.

Deliverability has been a concern for email marketers since the beginning. Email marketing is more popular than ever because of its cost-efficiency, immediacy of results and high ROI - and your reputation plays into the deliverability of your email marketing messages like never before.

How can you save money, increase relevancy and empower your team and your customers to share your marketing messages? In an increasing viral and cluttered marketplace, the principles of distributed marketing are key to streamlining channels and marketing collateral to enable genuine connections. This Webcast will discuss the elements of a distributed marketing program, the components necessary for success as well as implementation and measurement considerations.

Today's marketers are being asked to do more with less. In the b-to-b space, it can become a daunting task to get your message in front of the right person inside an organization. This webinar will provide you with strategies on how to make the most of your lead generation programs and increase campaign effectiveness by identifying the right leads and working with sales for a more-meaningful, cohesive follow-up.

E-mail marketing is alive and well, but the batch-and-blast email approach is on life support. More than ever, consumers are being bombarded with an explosive volume of messages and new channels such as Twitter, while attention spans are growing shorter. Consumers are also smarter and expect more from brands and their marketing efforts. This new paradigm now demands that email marketers take their programs to a more sophisticated level, or risk customer apathy and loss of market share to smarter competitors.

Collecting, storing and analyzing data is an essential part of any marketing team's efforts - after all, when it comes to direct marketing, campaigns are only as good as the data they use. The 2009 DMNews Database Marketing Survey, sponsored by CognitiveDATA, discovers how top direct marketing executives from leading companies across the US feel about the collection, quality, accuracy and storage of their data, particularly when it comes to direct mail lists.

On May 11, new prices go into effect for US Postal Service Mailing Services. To prepare, mailers need to know the new information and consider their own changes in cost. This live event will provide you with some critical tips on the ways to reduce costs including avoiding nonmachinable characteristics of letter-size mail pieces, consolidating your mailings for greater discounts and redesigning your flats to effective letters. At a time when every cent of your direct mail spend counts, marketers cannot afford to lose sight of still testing new formats to get the most ROI from every push.

E-mail is such a personal way to connect with consumers, and testing and measurement is a key component to any efficient e-mail program. Analyzing this data can help marketers understand their audience and target e-mail to more specific segments.