There is a growing group of first-time online shoppers and unlike the first wave of early adopters, this group is slower to adopt Internet to their lives and is still skeptical of new sites and uploading personal information online. How can a business make its online shopping site as convenient and appealing to these shoppers as possible?

Social Media Optimization is currently "the" hot trend for SEO, but is it an effective tool for driving online revenue? Agencies are offering a wide variety of buzzwords, including blogs, social networking sites, Twitter, and widgets, as the solution for search visibility. The toys, tricks and tools are shiny and eyecatching, but how do they work, what is the real value of an SMO campaign, and is it right for your business? SEO expert Adria Kyne will cut through the distractions and gimmicks to reveal the real truth about this potentially costly strategy.

E-mail is an excellent channel to integrate with other channels, whether it's a follow-up to a direct mail piece; a remarketing e-mail after someone makes a purchase on a Web site; or an e-mail campaign tied to a loyalty program. DMNews Associate Editor Dianna Dilworth and marketing experts discuss the best ways to make your e-mail campaign a part of a larger multichannel campaign with.

Sometimes, winning is surviving. During an economic downturn savvy marketers seek out additional tools and information to help their businesses not only stay afloat, but thrive.

As marketers face ad budgets that are increasingly under pressure, it's important to have as much information as possible about potential customers, even when marketing online. By knowing which online leads are more likely to convert, you can make more intelligent routing and follow-up decisions for every lead as it comes in.

A comprehensive view of the customer helps marketers deliver productive customer experiences, support marketing measurement, and drive new business opportunities. But organizational and technology-related barriers typically prevent marketers from achieving that view. In this webinar, featured guest Forrester Research Principal Analyst Suresh Vittal describes four critical steps to help marketers break down those barriers and achieve success.