nt size="2 Wal-Mart Stores Inc., the nation's leading retailer, last week canned DraftFCB as its creative advertising agency of record along with two senior marketing executives. The media is abuzz with reports of improper fraternization, favoritism and gift giving. They allege that Julie Roehm, most recently senior vice president of marketing communications at Wal-Mart, may have been influenced in her decision to recommend DraftFCB as Wal-Mart's new agency.