WPP to buy Yankelovich

January 14, 2008

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WPP ups commitment to Chinese market with stake in HDT Technologies

WPP Group has plans to buy research company Yankelovich Holdings for an undisclosed price. WPP announced its intention to combine Yankelovich into Henley Centre HeadlightVision, its consumer research company.

From the January 14, 2008 Issue of DMNews

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WPP to buy Yankelovich

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