Video opportunities in a text link world
Lindsay Blankenship, search marketing discipline lead, Central region, Avenue A/Razorfish
May 23 2008
If you have a search marketing time machine, you can go back to the days when Google sold banners on search results pages on a cost per thousand page impressions (CPM) basis in 1995. Then fast forward two years later when IdeaLab launched GoTo.com to sell action-based text only ads on a cost-per-click (CPC) model.
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