For 75 million NASCAR fans, the race for information doesn't wait for a green flag. Days before the race, the loyal hordes can be found at Nascar.com (operated by TimeWarner's Turner division) searching for qualifying times, news, insights and promotions. But there is great variation within those searches - NASCAR fans aren't all interested in the same thing. "They're on the site because they're NASCAR fans, but they're bigger fans of the individual drivers," says Norman Miglietta, director of advertising and marketing at Turner Sports Marketing and New Media.