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Vertical Feature Articles

Student loan solutions

Lauren Bell January 14, 2008

Marketers of financial aid and loan services, under increased scrutiny, still struggle to compete with top creative in the tough-to-target college market

Fire up a fan frenzy

Mary Elizabeth Hurn January 08, 2008

Facing an increasingly crowded market, entertainment marketers are using creative direct tactics to engage consumers and build buzz

Executive decisions

Ellen Keohane December 28, 2007

B-to-b marketers are combining a variety of strategies to attract customers, from compelling creative to integrated, personalized and targeted campaigns.

Over the past decade, local insurance agents for home/auto policies and employee health plans have been challenged by the arrival of national direct companies, which enable consumers to comparison-shop for insurance in the same way they shop for any other service.

Fashion's hottest target

Dianna Dilworth December 14, 2007

Women aren't the only ones who love to shop. More than ever, men are interested in fashion - and marketers are working hard to reach them

CPG brands get creative

Mary Elizabeth Hurn December 06, 2007

From pudding to potato chips, the world of consumer packaged goods is getting more and more crowded. As consumers enjoy a wide variety of options, many marketers are going above and beyond the typical cents-off coupon in order to reach their target shoppers.

Ways to reach doctors

Melanie Shortman Tuazon December 04, 2007

Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether

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