Vertical Feature Articles

Consumer constraints

Ellen Keohane May 12, 2008

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.
 

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.
 

Build loyalty through liquor marketing

Alyson Grala April 28, 2008

Age restrictions and crowded categories make marketing wine and spirits a tough task. Alyson Grala explores how marketers can handle these challenges.
 

Fierce competition among telecom marketers

David Ward April 21, 2008

A changing landscape and new channels makes telecoms a competitive and complicated sector. David Ward shows how marketers take on the challenge.
 

Target top b-to-b sales leads

David Ward April 14, 2008

Generating qualified leads is the core business of most b-to-b marketers. David Ward explores why finding the right ones needn't be an arduous chore.
 

New parent marketing power

David Ward April 07, 2008

Moms and dads — especially those with babies or preschoolers — are a marketer's dream, because they actively seek out advice and information.
 

Political influence

David Ward March 31, 2008

Offline marketing channels have long been key elements of campaign messaging and fundraising - but online efforts are finally taking center stage.
 

Sell through a slump

David Ward March 24, 2008

Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.
 

Outside the lines

Mary Elizabeth Hurn March 17, 2008

To build brands and increase readership, today's consumer magazine marketers need to look beyond traditional print and online efforts.
 

Credible campaigns

David Ward March 10, 2008

Credit card, bank and other financial services companies face a shrinking prospect pool, so they must find the right ways to connect with their targets.
 
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