Understand and respond to your customers through analytics

Jack Felsheim, marketing director, Ovation Marketing

April 15 2008

When you blast an e-mail campaign, you know the number of visitors to your Web site will increase. But how much do you know about the specific types of visitors you are attracting and what triggered their clicks? Here is how you can use analytics to understand the return frequency of your visitors and optimize your messaging based on how they respond to your e-mails.

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