Amazon.com customers can now stream movies and television shows on their Web browsers through the Amazon Video On Demand service. Previously, customers needed the Amazon Unbox application or a TiVo box to buy from Amazon Video On Demand.

Victoria Barbadoro, associate brand building manager at I Can't Believe It's Not Butter, talks about the success of this summer's Spraychel for President digital campaign.

Publishers Clearing House (PCH), a direct marketer of value-based consumer products and magazines, is launching PCHtv.com. The site launches the night of August 27 in conjunction with the PCH SuperPrize Sweepstakes winner's name being announced on a commercial during the NBC Nightly News with Brian Williams.

In a move calculated to extend brand awareness and provide multiple cross-marketing opportunities, Meredith Corp.'s More magazine has signed on as a national sponsor for Smart Talk Media LLC's 2009 speaker series.

The 2008 Beijing Olympics have had record viewership and Web site traffic on NBCOlympics.com. EMarketer has estimated that online video ad spending will reach $5.75 million. This number represents 1.1% of the year's total online video ad spend projection, which totals $505 million.

Over the last few years, online video consumption has grown exponentially. However, video advertising has failed to meet the expectations of investors — even the most popular publishers struggle to sell sufficient inventory.

Okay, I signed up. I'll be getting an e-mail and text message as soon as Barack Obama announces his pick for vice president. In fact, I might have already received it by the time you read this. However, I didn't sign up because I needed to be "the first to know," as Obama's Web site touted last week. Instead, this was a trailblazing marketing moment — the first time that a presiden­tial campaign has used mobile and e-mail marketing in this way — so I wanted to see what the fuss was all about.

Jameson Irish Whiskey's point-of-purchase effort has smooth finish; Message Labs secures qualified leads with online campaign; many elect to view viral videos on Paltalk

MySpace has partnered with the Commission on Presidential Debates (CPD) to create an online portal for the presidential debates. The site, MyDebates.org, is slated to launch on September 26, a couple of weeks before the first debate.

ExactTarget, an e-mail marketing services provider, has partnered with Direct Message Lab, which builds widgets and applications for mobile marketing. The partnership will enable customers of ExactTarget to reach customers through widgets, desktop applications, social networks and other Web 2.0 channels.