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Creative campaigns from Forest City Commercial Management, Agent Provocateur and Mastic and Alcoa Home Exteriors

July 21, 2008

Strategic mailing fills shopping center for Forest City Commercial Management; Agent ProvocateurWeb site has intimate appeal; and Mastic and Alcoa Home Exteriors PURL bumps up response rate.

Sears looks to social network for back-to-school campaign

Chantal Todé July 15, 2008

Sears' back-to-school campaign this year has a bigger social networking push than in previous years, including YouTube, Facebook and MySpace tie-ins. "Expanding our marketing strategy into the online world of user communities and social networking is a critical means of developing engagement and brand loyalty within the youth demographic," said Richard Gerstein, SVP and CMO at Sears, in a statement.

HSAN, CPX hook up for vote

Ellen Keohane July 14, 2008

To encourage young people to register to vote in the upcoming presidential election, online ad network CPX Interactive has teamed up with nonprofit organization Hip-Hop Summit Action Network (HSAN) to launch an online campaign called "Vote for it! '08."

Google AdWords offers TV ad distribution

Mary Elizabeth Hurn July 08, 2008

Google today through a partnership with SpotMixer, an online tool which allows small to midsize businesses to create TV ads, is now allowing users to distribute TV ads. On SpotMixer's site, business owners can create ads from scratch or with existing media elements from radio or online video ads. They can then use SpotMixer's templates to add text, music and other elements to the commercials.

Good engages readers with hometown tourism contest

Lauren Bell July 03, 2008

Good, a magazine focused on community activism, is holding a contest to encourage reader engagement and bolster the magazine's presence in smaller communities across the nation.

MySpace spruces up interface

Dianna Dilworth June 23, 2008

Social networking giant MySpace is working with design agency Adaptive Path to revamp its looks. The site is changing the appearance of its home page, navigation, profile editing, search and MySpaceTV player as part of a yearlong company initiative to make the site more user friendly and attract new members.

Direct sales, branding primary SEM objectives: SEMPO survey

Ellen Keohane June 19, 2008

As search engine marketing (SEM) matures, direct sales and branding continue to be the top objectives, according to findings of the Search Engine Marketing Professional Organization's (SEMPO) State of the Market survey for 2007.

A week of search announcements

Sara Holoubek June 16, 2008

It was a big week — make that a very big week — for search engine marketing announcements. While most are obsessing over the Yahoo/Google partnership, plenty of other news was released. Dear readers, here are the best bits.

Conference Call: Bausch & Lomb and Digital Pulp

Kevin McKeefery June 02, 2008

Kicking off "Conference Call," DMNews' new online exclusive feature series, Kevin McKeefery chats with Gene Lewis, partner and director of Web site development at agency Digital Pulp; and Kimberly Jones, senior manager, interactive marketing at leading eye care supplier Bausch & Lomb. The two companies have worked together since 2005 on online marketing and Web sites for the brand - both primary sites and microsites for initiatives and partnerships. Jones and Lewis discuss Bausch & Lomb's current efforts as well as the evolution of their working relationship.

Creative solutions from Courvoisier, Mobile Loaves & Fishes and Easton Sports

June 02, 2008

Magazine insert and pop-up shop a unique cocktail for Courvoisier; Mobile Loaves & Fishes gets boost from online fundraising; and online videos score a hit for Easton Sports.

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