Video Articles

Bad Ideas in Search Management

May 12, 2008

During its more than 30-year run, Saturday Night Live has made the parody commercial a staple of its repertoire. One such commercial was the Bad Idea Jeans sketch. About once every two weeks, someone shares with me a situation which makes me quote a line from this faux commercial.
 

As mobile TV adoption grows, marketers slow to follow

Ellen Keohane May 12, 2008

AT&T announced on May 4 that it would begin providing a mobile TV ser­vice to subscribers in the US. The new service, provided by MediaFLO USA, allows users to watch live television programming from CBS Mobile, ESPN Mobile TV, Comedy Central and MTV, among others. Verizon Wireless started offering the same service — also provided by MediaFLO — last year.
 

Four channels to bolster your search presence

David Berkowitz, director of emerging media and client strategy, 360i LLC May 05, 2008

Search marketing and social media can reinforce each other's value when planned in conjunction with each other. Here is how retailers can use four social media channels to improve their visibility in search engines.
 

Online video advertising: managing client expectations

Iain Molland, North American CEO, Vividas April 30, 2008

Customer relationship management is as much a tool of the trade as any other in the advertising/marketing industry. Imperative to the success of a lasting relationship is controlling the unique expectations of each client and translating your success into their ROI.
 

Virtual MTV turns to Oddcast for Web-based interactivity

Nathan Golia April 30, 2008

MTV has partnered with Oddcast to use the latter's Voki platform of speaking avatars on its Virtual MTV site. The interactive avatar environments, called Playgrounds, allow users to record their views on the network's The Hills, Pimp My Ride or The Real World to personalized avatars that speak when clicked on.
 

Creative solutions from American Airlines, BlueCross BlueShield of SC, and Kodak

April 21, 2008

Direct mail mirrors interactivity of widget for American Airlines; parents enroll grads online for BlueCross BlueShield of South Carolina health insurance; and viral contest does the job for Kodak.
 

Pro-Obama 'Yes We Can' video is a good example of organic and viral DM

Tim Newton, creative director, Schipul April 14, 2008

Presidential campaigns seldom break new ground in direct marketing strategies, but this year, a celebrity supporter of one of the candidates has done just that. The "Yes We Can" video, which emerged organically without the involvement of Barack Obama's campaign, illustrates the role viral videos can play in direct marketing efforts.
 

IAB releases video guidelines

April 14, 2008

The Interactive Advertising Bureau released digital video ad format guidelines for in-stream, overlay and video companion ads to simplify specs and make creative submissions more efficient. The guidelines deal with linear formats such as pre-, mid-, or post-roll ads, as well as non-linear units such as overlays or product placements. The trade group is seeking com­ment on the guidelines throughout this month.
 

Big value for mobile at airwave auction

Cara Wood April 14, 2008

In preparation for the US transition to digital-only TV broadcasts on Febru­ary 17, 2009, the US Federal Commu­nications Commission held an auction last month for the 700-megahertz band licenses that will become available. This spectrum is considered especially valuable for its ability to transmit through walls and achieve faster download speeds - technology that is expected to advance the size of the market.
 

Digital marketing insight - WhittmanHart Interactive's Skinner says video sticks

Cara Wood April 14, 2008

David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.
 
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