Midwest Direct Marketing has introduced the Active Outdoor sports enthusiast list to the market. These are individuals who enjoy various outdoor sports such as mountain biking, hunting and fishing. They are 60% male with an average income of $65,000.

While shopping over Labor Day weekend, I decided to join some friends in Chicago on a whim. It was about 3:30pm, so I needed to act fast if I was to leave by the end of the day. So, as any mobile savvy person would do in this situation, I pulled out the trusty pocket PC in the middle of the store and headed to Google mobile for rates and schedules from St. Louis.

The Massachusetts Bay Transportation Authority, the Boston-area public transit agency, has begun a direct mail campaign to promote its Corporate Pass program. Steve Greenblatt Creative of Dayton, OH, is the agency working on the project.

The Ritz-Carlton Club, the fractional ownership arm of Ritz-Carlton, has launched Elevations magazine in a move to improve the owner experience, build loyalty and entice new buyers.

During a time when airlines are charg­ing for bags, pillows and water, Azores Express, the US arm of Portugal's second largest airline, SATA, has launched its first major ad campaign in the US.

Hospitality chain Hard Rock International has expanded its partnership with Market Metrix LLC, in an effort to boost satisfaction and loyalty among meeting and event clients.

Draftfcb and the Jamaica Tourist Board launched a redesigned Web site for Jamaican tourism on September 3. The new site, at www.VisitJamaica.com, features trip planning, booking capabilities from Travelocity, Google-enabled mapping, video, music and interactive features.

Jordan Vineyard and Winery, a California-based estate that produces Cabernet Sauvignon and Chardonnay, has launched a new loyalty program called "Jordan Estate Rewards."

List Services Corp. has announced the E-Travel Around the World List. These are consumers who use their credit card to purchase travel packages online. It is 50% male.

Rialto, a regional Italian restaurant based in Cambridge, MA, reopened its doors a year and a half ago after extensive renovations. Since then, the restaurant has been working with e-mail marketing services firm Constant Contact to raise awareness.