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Small e-mail M&As are big on strategy

Dianna Dilworth June 30, 2008

Earlier this month, online services firm Protus acquired GOT Corporation, which counts among its divisions the Campaigner platform. A week before that, e-mail marketing services firm Blue Sky Factory acquired NTarget, a travel-focused e-mail marketing firm. No financial terms of either transaction were disclosed.

Overstock offers new payment option

Bryan Yurcan June 26, 2008

Online retailer Overstock.com has announced a new payment option that allows customers to "shop now and pay later." The online retailer is adding the promotional financing service, PayPal Pay Later, to its purchasing options.

Dunbar Armored secures Microsoft for CRM

Lauren Bell June 26, 2008

Dunbar Armored, an armored car company, has tapped Microsoft Dynamics CRM 3.0 in a push to streamline its sales operations. With Dynamics CRM, the company will integrate customer and prospect data from its 80 offices across the US into a single database that employees can access and manage on different levels, depending on their roles within the company.

Publicis Groupe launches new digitally focused entity

Ellen Keohane June 25, 2008

With the goal of better integrating the digital capabilities of its agencies, Publicis Groupe has launched a new entity, VivaKi. According to Publicis, the launch of VivaKi reflects the company's "conviction that a totally new and more integrated organization of the media, interactive, analog and digital universes is necessary in order to leverage scale and technological innovation."

Can standards cross online channels?

June 23, 2008

The online industry is rife with associations and best practice groups. Our experts look at where the digital age is at in terms of collaboration across the industry, and with the government, when it comes to standards.

The Knot uses crowd wisdom for better site search

Ellen Keohane June 20, 2008

In order to better assist its customers with finding what they are really looking for, The Knot started using Baynote technology to provide recommendations and social search technology for its e-commerce sites The Knot Wedding Shop and The Nest Baby Shop.

Yahoo debuts new domain name in e-mail

Dianna Dilworth June 19, 2008

Yahoo is taking on Google's Gmail by introducing its own e-mail addresses. It has introduced the availability of two new e-mail domains that will give users the chance to register for the e-mail address or Yahoo ID of their choice at ymail.com or rocketmail.com.

Protus acquires GOT Corporation

Dianna Dilworth June 18, 2008

Communications firm Protus has acquired GOT Corporation, the e-mail services company that runs the Campaigner and Campaigner Pro programs, in an undisclosed deal. The acquisition is a part of Protus' strategic focus to offer more kinds of subscription-based software to small businesses.

Automated campaigns will define best practices

Crystal Uppercue, marketing manager, EU Services June 18, 2008

Here's what you already know: As marketers implement more sophisticated customer relationship management systems, databases gather richer content. Integrate what you have with predictive modeling techniques and you're set to hit the market with wonderfully personalized communications. Customized messages, in turn, open awesome opportunities for jacking up response and improving ROI.

EBay looks to update its segmentation tools

Bryan Yurcan June 17, 2008

By opening up its seller management tools to outside developers, eBay envisions better service for its sellers, more money-making opportunities for developers, and a whole new way that sellers and buyers will interact on the site.

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