Technology Articles

Quad/Graphics expands co-mailing capabilities

Chantal Todé May 12, 2008

Quad/Graphics is expanding its co-mailing capabilities with the introduction of new technology that allows multiple catalog titles, each with their own unique trim size and page count, to be bound together on a single, conventional saddle stitcher.

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

May 12, 2008

Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.

DMNews talks with Todd Wheeler, president/CEO of Concierge Colorado and Hospital Concierge of America

May 12, 2008

Todd Wheeler, president and CEO of Concierge Colorado and Hospital Concierge of America, knew his contact-tracking system needed an overhaul, and found a solution in InfoStreet StreetSmart.

Intel looks to social platform

Dianna Dilworth May 09, 2008

In its largest online push to date, Intel aims to shed light on the technology inside computers and connect directly with customers. The impetus behind last week's launch of the "What's inside you" campaign is to demonstrate how real people use Intel as a part of their daily life.

USPS releases final address standards for commercial flat-sized mail

Ellen Keohane May 09, 2008

The USPS has published its final rule for new address standards for commercial flat-sized mail in the Federal Register.

Vermont Teddy Bear invests in relational database

Lauren Bell May 08, 2008

In order to handle greater volume and inform its other marketing efforts, Vermont Teddy Bear recently extended its relationship with database services provider I-Centrix for its June catalog push, a drop that will be sent to its high-value customers.

Is your marketing database a lemon or limousine?

David Bernard, managing director, DB marketing technologies May 07, 2008

Databases are the engines of your sales and marketing organization. They are what your CRM programs run on. They need regular tune-ups. Left on their own, mistakes go uncorrected and costs climb, until finally someone notices and heads roll.

Tealeaf adds to customer analytics offerings

Lauren Bell May 06, 2008

Online customer experience management company Tealeaf has released Tealeaf CxResults and updated its core Datastore and CxConnect tools. It has also formed a best practices partner network called ViaTealeaf.

Going digital in the great outdoors

May 05, 2008

Digital out-of-home advertising is everywhere, from coffee shops and elevators to bars and gas stations. Four experts discuss how to take advantage of this dynamic, flexible technology.

A new human touch for search helps guide users

Ellen Keohane April 28, 2008

In order to help users filter through the clutter of the Internet, several new search engines have paired technology with human guides to provide better, more relevant search results. "The key is really to filter out the bad information and leverage the power of the medium to let the great information rise to the top," said Unity Stokes, co-founder/ president of OrganizedWisdom.com, a human-powered health search engine.

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