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Keeping up with Social Media

Sharon Goldman August 04, 2008

I've wondered recently how marketers and agencies keep up with the light-speed changes in the digital media space, especially in social media. From branded Facebook applications and Twitter marketing to MySpace hypertargeting and niche social networking sites, the seemingly endless shifts are enough to make any advertiser's head spin.

Dow Jones looks to networking data

Lauren Bell July 29, 2008

Dow Jones says that the latest version of its G2 business and relationship intelligence system will allow clients to integrate data from b-to-b social networking tools. The G2 technology maintains real-time databases of companies and executive contacts by crawling the Web for information — which is then used for relationship mapping among colleagues and contacts.

Digital leads new Levi's effort

Dianna Dilworth July 25, 2008

Levi Strauss & Co. is taking a new, unbuttoned approach to marketing its jeans. Last week, the jeans brand debuted its "Live unbuttoned" campaign, the first integrated global campaign marketing effort in its history, which targets youth in 110 countries worldwide.

Facebook, MySpace updates improve viral capabilities

Dianna Dilworth July 24, 2008

Facebook and MySpace have both updated their sites to incorporate capabilities by which users can take their accounts beyond the social networking homepages and onto other sites.

Online Exclusive: Facebook Pages offer brands a powerful presence

Kevin McKeefery July 24, 2008

Less than a year old, Facebook's Pages application allows brands to join the social networking masses - but can it be used as a DM tactic?

MySpace calls Asian gamers to design games

Dianna Dilworth July 21, 2008

MySpace is tapping the popularity of video games in Asia with a new contest that allows Asian developers to help build out MySpace's gaming platform. In the contest, dubbed "TheGame08," MySpace is inviting developers in China, Japan, Korea and India to create a new gaming application for the recently launched MySpace Developer Platform.

Olympics to embrace digital

Chantal Todé July 21, 2008

In a world where consumers are making more decisions about how they consume content, the Olympics — with its large viewership and significant sponsorships — offers marketers an opportunity to test new digital strategies.

RSS marketing offers often-overlooked benefits for advertisers

Ellen Keohane July 21, 2008

Although research indicates that more Internet users are subscribing to really simple syndication (RSS) feeds, many companies still overlook this effective marketing medium.

Blue Sky partnership adds live chat to e-mail marketing

Dianna Dilworth July 16, 2008

E-mail marketing services firm Blue Sky Factory has partnered with e-commerce service firm Velaro Inc. to integrate live chat technology into e-mail marketing campaigns.

Sears looks to social network for back-to-school campaign

Chantal Todé July 15, 2008

Sears' back-to-school campaign this year has a bigger social networking push than in previous years, including YouTube, Facebook and MySpace tie-ins. "Expanding our marketing strategy into the online world of user communities and social networking is a critical means of developing engagement and brand loyalty within the youth demographic," said Richard Gerstein, SVP and CMO at Sears, in a statement.

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