Social Networks Articles

MySpace spam suit settled

Cara Wood June 17, 2008

News Corp.'s social networking property MySpace has reached an agreement to collect $6 million from Scott Richter and his Web marketing company, Media Breakaway LLC, for allegedly spamming its users with unsolicited advertisements. The charges originated in January 2007.

A week of search announcements

Sara Holoubek June 16, 2008

It was a big week — make that a very big week — for search engine marketing announcements. While most are obsessing over the Yahoo/Google partnership, plenty of other news was released. Dear readers, here are the best bits.

MTV gives voice to AIDS cause

Chantal Todé June 16, 2008

MTV launched an international cause-related marketing campaign last week encouraging youths to speak openly about sex and HIV/AIDS. The effort is built upon SpinVox technology that lets consumers convert voice messages into digital text.

Even failed ventures provide value for online marketing

Eleanor Trickett June 16, 2008

I may be at risk of upsetting the ROI lobby with this statement, but I have to tip my hat to the marketers who took the plunge into the social media world, and failed. The Wall Street Journal last week analyzed the year since Facebook opened its development doors, reporting that more than 250,000 developers have taken the bait.

What works on social networking sites?

June 16, 2008

As an increasing number of widgets and ad banners appear on online social networks, understanding how the channel will work best for marketers in the future is still up for debate.

Star Healthcare launches

Ellen Keohane June 13, 2008

The Omnicom Group's Star Marketing network announced the creation of a new healthcare relationship marketing service called Star Healthcare. The new network is designed to support patients all the way from symptom recognition to diagnosis to self-management of their condition, said Maryann Kuzel, president of Star Healthcare.

AOTA attendees balance service, privacy

Dianna Dilworth June 09, 2008

As behavioral advertising and Web 2.0 have become the norm online, more businesses that interact with consumers are faced with drawing the lines between appropriate advertising and potentially invading customer privacy.

Travel marketers find social media just peachy

Dianna Dilworth June 09, 2008

As Summer nears, travel marketers are pushing deals online, using social aspects of travel to convince consumers to spend on a summer vacation.

MySpace confronts spammers: AOTA Keynote

Dianna Dilworth June 05, 2008

Spamming is a huge issue online, and as soon as a new technology comes in to block it, it seems another spammer has popped up with a new way to sneak illegal messaging in. But this doesn't stop industry leaders from fighting back in a number of ways to make sure consumers are protected and that their sites are not compromised.

Mobile coupons target East Village ice cream fans

Dianna Dilworth June 02, 2008

Ice Cream chain Cold Stone Creamery has teamed up with mobile marketing company 8coupons.com for a mobile couponing CRM campaign.

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