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Social Networks Articles

Consumer constraints

Ellen Keohane May 12, 2008

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.

Intel looks to social platform

In its largest online push to date, Intel aims to shed light on the technology inside computers and connect directly with customers. The impetus behind last week's launch of the "What's inside you" campaign is to demonstrate how real people use Intel as a part of their daily life.

Responsys partners with Bazaarvoice

Dianna Dilworth May 08, 2008

E-mail marketing firm Responsys has joined social marketing services firm Bazaarvoice's Radius program. As a member of this program, Responsys will offer e-mail and social marketing tools including Bazaarvoice's Ratings & Reviews and Ask & Answer applications.

Four channels to bolster your search presence

David Berkowitz, director of emerging media and client strategy, 360i LLC May 05, 2008

Search marketing and social media can reinforce each other's value when planned in conjunction with each other. Here is how retailers can use four social media channels to improve their visibility in search engines.

Wells Fargo banks on virtual worlds to gather real-world interest

David Ward May 05, 2008

If you don't think virtual worlds can mirror reality, imagine losing your cool new virtual car because you haven't made your virtual payments. That's one of the things that can happen on Stagecoach Island, a private virtual world created by financial services company Wells Fargo to teach basic financial skills to the age 14-24 demographic.

Small business, big community

Lauren Bell May 05, 2008

For American Express Open, engaging and interacting with customers is the key to gaining loyalty, Lauren Bell reports.

Loyalty platform for social networks launches

Lauren Bell April 30, 2008

OneBigPlanet has launched its Web 2.0-based loyalty and retention platform. The platform creates branded portals for organizations and online communities through which members can shop, make dining reservations, print coupons and book flights, among a host of other commerce tools.

Publishers look to social networking for brand engagement

Lauren Bell April 29, 2008

Gannett Co. and Meredith Corp. have enlisted Ripple6 to create white-label social media sites. Meredith's Ripple6 site will focus on recipe-sharing, mixing user-generated content with editorial content from a number of Meredith titles (the publisher's holdings include Better Homes and Gardens, Fitness and Family Circle).

Demand for search marketing pros extends beyond search

Cam Balzer, VP of emerging media, DoubleClick Performics April 28, 2008

Paid search experts manage microtargeted, highly dynamic campaigns and understand the art and science of optimizing performance media. They know how to work the levers and dials of pay-per-click marketing, including keyword selection, ad copy, landing pages, bid and budget management, to generate strong ROI on every media dollar.

Going Web 2.0: actionable advice for marketers

Robert Murray, president, iProspect April 28, 2008

Call it "social networking" or "social search" or "Web 2.0." Whatever you call it, the bottom line is that it's all about the influence of online communities on your brands, products or services. Given the power of this medium, marketers need guidance on moving forward. To succeed in this space, there are certain rules you need to be aware of and follow carefully.

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