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Fair Fee Act could help small retailers

Cara Wood September 15, 2008

If passed, the Credit Card Fair Fee Act of 2008 (HR.5546), introduced by Rep. John Conyers (D-MI), could affect both online and bricks-and-mortar retailers that accept credit or debit card payments.

Engagement and measurement emphasized at PMA summit

Dianna Dilworth September 08, 2008

Measurement and engagement were key themes that resonated through the Promotion Marketing Association's 2008 Digital Marketing Summit today. The conference, titled Digital Marketing Fully Integrated, focused on growing digital channels — social networking, destination Web sites, online video, widgets and mobile marketing — and how these channels can be used to engage consumers.

Jeff Hayzlett of Kodak will chair Caples

August 29, 2008

Jeffrey Hayzlett, chief business development officer and VP at Eastman Kodak, will serve as General Chair of the 31st John Caples International Awards.

Boy Scouts of America looks to drive marketing innovation

Chantal Todé August 25, 2008

In an effort to drive innovation, build a stronger brand and create additional impact, The Boy Scouts of America (BSA) recently merged its marketing functions. Stephen Medlicott has been named its marketing group director, a new position within the organization.

SES show reflects cross-channel

August 25, 2008

At Search Engine Strategies San Jose last week, marketers met to explore search trends and tactics. Discussion often turned to the role that the other digital channels must play in integrated strategy.

SES San Jose: Keyword tips and pitfalls

Ellen Keohane August 21, 2008

The success of a search engine marketing (SEM) campaign depends on selecting the right keywords, said Christine Churchill, president of SEM firm KeyRelevance, at a panel at the Search Engine Strategies conference in San Jose on Thursday.

SES roundtable: Search shouldn't take all the credit

Ellen Keohane August 20, 2008

Search marketing often gets credit for the final sale or conversion, even when it shouldn't, according to a roundtable discussion today at Search Engine Strategies in San Jose. "Search [often] gets credit for everything," admitted Mikel Chertudi, senior director of online and demand marketing at Omniture.

MPA launches retail promotion

Lauren Bell August 19, 2008

Magazine Publishers of America (MPA) has partnered with Meijer retailers to test a new program that will promote single copy magazine sales. The program, which runs from August 21 to September 6, promotes magazine sales by offering a $2 discount coupon to customers who buy two or more magazines during a single shopping trip.

Happy Birthday Search Engine Strategies!

Sara Holoubek August 18, 2008

For the first time in years, I'm not heading to the Search Engine Strategies San Jose show — its 10th anniversary edition (Gasp). Yes, it feels wrong, but client and travel schedules did not align so well this year, and so I will have to live vicariously through blogs, videos and images posted by others this week.

Standards could lead to a greater adoption of online video ads

Sara Holoubek August 18, 2008

Over the last few years, online video consumption has grown exponentially. However, video advertising has failed to meet the expectations of investors — even the most popular publishers struggle to sell sufficient inventory.

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