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DM Days: Improve customers' online experience and see greater conversions

Ellen Keohane June 10, 2008

A better user experience on a Web site can translate into greater conversion rates, said John Nardone, CEO of X Plus One, a digital marketing company, at a session today at the DM Days conference in New York.

DM Days keynote focuses on authenticity

Lauren Bell June 10, 2008

In his introduction of this morning's keynote speaker at DM Days, DMA president John Greco spoke of direct marketing as a tradition in transition. Speaker Ted Leonsis, vice chairman emeritus of AOL and chairman of Clearspring Technologies, elaborated on this idea in his address, titled Shift Happens: Customers take charge," by outlining changes in consumer media consumption and what they mean for marketers.

Digital and inkjet printers hot topic

Chantal Todé June 09, 2008

Digital printing continues to gain weight as a direct marketing strategy; however, recent advancements in inkjet technology are also keeping this type of printing at the forefront.

AOTA attendees balance service, privacy

Dianna Dilworth June 09, 2008

As behavioral advertising and Web 2.0 have become the norm online, more businesses that interact with consumers are faced with drawing the lines between appropriate advertising and potentially invading customer privacy.

Catalog opt-out programs spark debate

Ellen Keohane June 09, 2008

L.L. Bean and more than 200 other catalog merchants are using Catalog Choice as part of their overall strategy to respond to customers' mail preferences. With more consumers expressing concern about the amount of direct mail delivered to their mailboxes, the number of mail preference services has grown.

DM Days and Directo Day attendance highlight DM's evolution

June 09, 2008

We last ran a list of exhibitors and booth numbers for a major show in the October 15, 2007 issue, for DMA07. Attendees thanked us; non-attendees were largely quiet on the matter, apart from the three separate people who informed us that it was less useful without the companies' Web addresses.

Nielsen and Coca-Cola sign global contract

Mary Elizabeth Hurn June 09, 2008

Market research firm Nielsen has signed a global agreement with the Coca-Cola Company, through which Nielsen will provide the beverage company with integrated services in more than 70 countries.

MySpace confronts spammers: AOTA Keynote

Dianna Dilworth June 05, 2008

Spamming is a huge issue online, and as soon as a new technology comes in to block it, it seems another spammer has popped up with a new way to sneak illegal messaging in. But this doesn't stop industry leaders from fighting back in a number of ways to make sure consumers are protected and that their sites are not compromised.

Regional Update: Search in the CEE

Sara Holoubek June 02, 2008

When the invitation to speak on behalf of SEMPO at the ADMAZ e-commerce conference in Prague arrived, my colleagues asked, "How big can the Czech market be?" I said, "I don't know, but I am about to find out." I am happy to report that while the market is certainly smaller than most countries, Prague is a burgeoning hub of technology and interactive marketing for a much larger region.

AARP hits the road

Lauren Bell May 30, 2008

On June 6, AARP The Magazine will launch its seventh annual Road Show — a touring series of events designed to engage core demographic groups with the AARP brand.

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