Shows & Associations Articles

Spotlight Conversation: Reaching the inattentive

Lauren Bell May 19, 2008

B Direct's MacAron reflects on the changing customer.
 

With finger on DM creative pulse, DMNews to partner on Caples Awards

Eleanor Trickett May 12, 2008

You may have noticed that the Private View element in The Work has recently been expanded, to allow the cre­atives that generously give their time to critique the work we run in the feature a little more space to show off their insights.
 

DM should shine in current market: DMEF

Chantal Todé May 02, 2008

Several direct marketing indus­try up-and-comers discussed how brand and direct marketing are merging as well as emerging new technologies during a Direct Marketing Educational Founda­tion teleconference last week.
 

Authentic communications

Sara Holoubek April 21, 2008

This Thursday, hundreds of marketing communications professionals will gather in person for "Authentic Communications 2008: Beyond Web 2.0, What's Next?" The day-long conference will feature technologists, PR professionals and online marketing gurus, each with a different take on how best to deliver authentic communications in today's world of consumer-generated media, employee blogs and Facebook pages. In a prep call for my panel, I realized how fruitful the conversation could be when extended beyond the search and social media clique.
 

Digital issues are aired at Ad:tech San Francisco

Dianna Dilworth, Sharon Goldman April 21, 2008

As digital media continues to grow, integration with other media channels is key, especially since digital means mea­surement and personalization. These were some of the key themes that echoed at last week's Ad:tech San Francisco.
 

Lyris and ExactTarget introduce new e-mail tools at Ad:tech SF

Dianna Dilworth April 15, 2008

Ad:tech San Francisco is the stage for e-mail marketers to bring out new tools for the e-mail marketing community. Yesterday at the show, Lyris introduced a new Web portal to aid e-mail marketers called Lyris HQ.
 

IAB releases video guidelines

April 14, 2008

The Interactive Advertising Bureau released digital video ad format guidelines for in-stream, overlay and video companion ads to simplify specs and make creative submissions more efficient. The guidelines deal with linear formats such as pre-, mid-, or post-roll ads, as well as non-linear units such as overlays or product placements. The trade group is seeking com­ment on the guidelines throughout this month.
 

Big value for mobile at airwave auction

Cara Wood April 14, 2008

In preparation for the US transition to digital-only TV broadcasts on Febru­ary 17, 2009, the US Federal Commu­nications Commission held an auction last month for the 700-megahertz band licenses that will become available. This spectrum is considered especially valuable for its ability to transmit through walls and achieve faster download speeds - technology that is expected to advance the size of the market.
 

SEMs are from Mars, clients are from Venus

Sara Holoubek April 07, 2008

I'm not quite sure what the record for the longest client/SEM relationship is, but my money is that the average is around two years. This is to be expected for such a young and rapidly changing industry; when a client's spend increases tenfold, or an agency doubles in size, growing pains are bound to occur. What is unexpected is that few firms have completely digested what it takes to get through these pains to build solid relationships.
 

Creative solutions from Mercedes-Benz, Current Energy and Harlequin/NASCAR/Office Depot

April 07, 2008

Microsite fashions a unique partnership for Mercedes-Benz; hand addressing energizes results for Current Energy; and sweepstakes drives engagement for Harlequin/NASCAR/Office Depot.
 
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