Search Marketing Articles

Happy Birthday Search Engine Strategies!

Sara Holoubek August 18, 2008

For the first time in years, I'm not heading to the Search Engine Strategies San Jose show — its 10th anniversary edition (Gasp). Yes, it feels wrong, but client and travel schedules did not align so well this year, and so I will have to live vicariously through blogs, videos and images posted by others this week.

Online content management is key in local search

David Dague, VP of marketing, Localeze August 18, 2008

According to ComScore, consumers will soon conduct 2 billion local searches each month. With more than 80% of consumers researching online before making in-store purchases, that number will continue to rise. Local search has become an important interactive marketing channel.

Yahoo revamps its presence in Brazil

Dianna Dilworth August 18, 2008

Yahoo Brazil relaunched its homepage, www.yahoo.com.br, on August 16. The Web site worked with São Paulo, Brazil-based marketing agency LiveAd and New York-based digital agency Night Agency on the rebranding effort.

Get high ROI and build brand loyalty with Hispanic search

Sarah Quinn, account manager, multicultural programs, Hispanic Targeting August 18, 2008

Hispanics are the fastest growing segment of the US population, and they have been quick to embrace the online world — eMarketer reports 20 million Hispanic Internet users in the US. Embracing this audience online with equal swiftness can help a company grow its customer base and increase ROI.

Showcasing creative campaigns from BMW, Weyerhaeuser and Combined Insurance

August 18, 2008

Social marketing drives user interaction for BMW; B-to-b campaign displays results for Weyerhaeuser; and Combined Insurance's customer research informs its site design.

Scholastic aims at first class

Lauren Bell August 15, 2008

In preparation for the upcoming school year, Scholastic has launched a new program aimed at first-year teachers in an effort to target the brand to this coveted demographic.

Yahoo appoints two new seats to board

Ellen Keohane August 15, 2008

Yahoo has appointed Frank Biondi and John Chapple to its board of directors. Biondi and Chapple are filling two new seats formed last month when, in order to avoid a proxy fight, Yahoo agreed to appoint activist investor Carl Icahn and two new members to its board.

Yahoo opens up about Google ad services agreement

Ellen Keohane August 11, 2008

Yahoo has released more information about its non-exclusive ad services agreement with Google, in a US Securities and Exchange Commission filing dated August 8.

Market savings savvy

Nathan Golia August 11, 2008

Economic uncertainty means consumers want a safe place to store and grow their assets. Banks are responding with savings-based campaigns.

Creative campaigns from Jameson Irish Whiskey, Message Labs and Paltalk

August 11, 2008

Jameson Irish Whiskey's point-of-purchase effort has smooth finish; Message Labs secures qualified leads with online campaign; many elect to view viral videos on Paltalk

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