Search Marketing Articles

Fusion search: How you can find the right mix of data

Adam Riff, director of search, MediaWhiz June 30, 2008

With increasing costs and competition in search, marketers must continue to be creative to achieve a high return on advertising spend. One answer may be fusion search, which is a method of "fusing" data to execute multiple search techniques simultaneously.

Emotional connection

Melanie Shortman Tuazon June 30, 2008

Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.

Highest paid search position not always best bet: Adgooroo report

Ellen Keohane June 25, 2008

Bidding for the highest paid positions on a search results page may not always make the most sense for advertisers, according to research recently released by search advertising technology provider AdGooroo.

SendTec selected as CDW's search agency

Ellen Keohane June 23, 2008

CDW, a provider of technology solutions for business, government and education, has selected SendTec as its search engine marketing agency of record.

Measuring brand attachment in search marketing

Matt Naeger, EVP, operations, IMPAQT June 23, 2008

Many articles have been written about the move from traditional non-ROI based marketing and advertising to more measurable forms such as search engine marketing (SEM) over the past two years, with the mantra being that if you don't start measuring your sales you will lose your budget.

Scaling a search engine marketing agency

Sara Holoubek June 23, 2008

Starting a business is, no doubt, a massive endeavor. However, something larger looms ahead of the young start-up: scaling the business. It is frequently said that moving from zero to $10 million in revenue is easy; it is the step from $10 million to $100 million where the real sweating occurs.

Growing e-mail lists, optimizing blog entries for search and click-to-call

June 23, 2008

Growing e-mail lists from postal lists, reviving an old blog for SEO, and incorporating a click-to-call button on a Web site.

Available to good home: Online classifieds

Chantal Todé June 23, 2008

Real estate Web site Zillow.com and a group of newspaper companies are expected to roll out a previously announced program this week enabling local advertisers that buy ads with the newspapers to also place their listings on Zillow. Newspapers participating in the Zillow deal will also be able to use Zillow's real estate content on their own sites.

DMNews talks with Adam Lefton, director of Web strategy for Cancer Treatment Centers of America

June 23, 2008

Adam Lefton, director of Web strategy for Cancer Treatment Centers of America, discusses how search helped people looking for cancer treatment information.

Mobile Web usage prompts development in the space

Sara Holoubek June 23, 2008

The mobile Web presence is to 2008 what the Web presence was to 1998: an absolutely essential component of the marketing mix. Mobile media measurement firm M:Metrics, recently acquired by ComScore, states that mobile browsing has increased 89% year over year, and page views have increased 127%.

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