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Spam rates steady, as spammers pose as presidential candidates: Symantec

Dianna Dilworth March 07, 2008

Overall spam volume stabilized at 78.5% of all e-mail for the second month in a row this February, according to Symantec's monthly spam report.

Spam finally has a definition

Jordan Cohen March 04, 2008

When industry groups first started tackling deliverability best practices a few years ago, the struggle to define spam raised some controversial questions. Marketers, ISPs, consumer groups and government agencies alike wondered: Should all unsolicited commercial e-mail be considered spam? Or just unsolicited bulk commercial e-mail? Or perhaps it's any e-mail sent without permission; bulk, commercial or otherwise?

Road blocks

March 03, 2008

Time Warner Inc.'s Internet service provider Road Runner began blocking images in e-mail by default in a move to protect subscribers from spam. Road Runner has about 7.7 million subscribers. Other e-mail inboxes that switch images off by default include AOL, Hotmail/WLM, Yahoo!, Gmail, Outlook 2007, and Outlook 2003.

The 7.5 rules of e-mail marketing

Lisa Cramer, FirstWave Technologies Inc. February 05, 2008

Get a plan. One e-mail blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers not just with e-mail but e-mail newsletters and personalized postcards containing personalized URLs. Send to prospects and follow up within three to four weeks with those who did not respond to your first message.

Blitz on anti-spammers

February 04, 2008

Dave Linhardt, CEO of e-mail marketing firm E360 Insight, filed a third round of charges at some anti-spammers on discussion group Nanae.

Findings from recent survey

February 04, 2008

The Authentication and Online Trust Alliance has found that 51% of the Fortune 500's consumer-facing brands, 52% of the Fortune 500'sconsumer-facing financial service brands and 54% of the top 300 brands in the Internet retailer segment are all using some form of e-mail authentication. However, it also found that 80% of seemingly branded e-mail is actually sent by spammers.

CAN-SPAM, four years on

Jeremy Saibil, Campaigner, January 29, 2008

In December of 2003, President Bush signed the CAN-SPAM Act into law. The CAN-SPAM Act set rules for sending commercial e-mail, including mandatory inclusion of an opt-out mechanism, adding a physical address to the message and using a legitimate subject line. So four years later, what is the assessment of the CAN-SPAM Act?

AOTA endorses Extended Validation SLL certificates

Dianna Dilworth January 15, 2008

The Authentication and Online Trust Alliance (AOTA) has endorsed Extended Validation (EV) Secure Socket Layer (SSL) certificates, an emerging standard to help verify site identity and increase consumer confidence in e-commerce and online banking, similar to authentication in e-mail.

Spammers targeted consumers' holiday spirit in December: Symantec report

Dianna Dilworth January 15, 2008

Capitalizing on holiday spirit, spammers changed their techniques for the holidays by inserting seasonal oriented keywords into URLs, subject lines, and embedded images within their messages, according to Symantec's January State of Spam report.

CT governor Rell mulls opt-out registry

Dianna Dilworth January 14, 2008

Governor M. Jodi Rell of Connecticut, motivated by complaints she has received about online search engines that list names, addresses and telephone numbers as well as age, place of work and other personal data, is in the process of developing a legislative package to create an opt-out registry for online personal data.

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