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Spam issues center on perception

Dean Rieck, copywriter, DirectCreative.com March 24, 2008

Recently, Virginia's Supreme Court upheld the nation's first conviction of "felony spam." Virginia Attorney General Bob McDonnell commented on the case, saying, "Spam not only clogs e-mail inboxes and destroys productivity, it also defrauds citizens and threatens the online revolution. Thanks to the Virginia Anti-SPAM Act, we now have the tools to go after spammers and put them behind bars."

There's more to e-mail than e-mail

Bob Hale, VP of business development, Alterian March 18, 2008

How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior or purchase models? Probably not. So why is it that when it comes to e-mail marketing, so many organizations apply an entirely different — entirely lax — standard?

Listrak teams up with Goodmail

Dianna Dilworth March 17, 2008

E-mail marketing services firm Listrak has partnered with Goodmail Systems in order to offer its clients the ability to better their reputation and send CertifiedEmail.

Spam rates steady, as spammers pose as presidential candidates: Symantec

Dianna Dilworth March 07, 2008

Overall spam volume stabilized at 78.5% of all e-mail for the second month in a row this February, according to Symantec's monthly spam report.

Spam finally has a definition

Jordan Cohen March 04, 2008

When industry groups first started tackling deliverability best practices a few years ago, the struggle to define spam raised some controversial questions. Marketers, ISPs, consumer groups and government agencies alike wondered: Should all unsolicited commercial e-mail be considered spam? Or just unsolicited bulk commercial e-mail? Or perhaps it's any e-mail sent without permission; bulk, commercial or otherwise?

Road blocks

March 03, 2008

Time Warner Inc.'s Internet service provider Road Runner began blocking images in e-mail by default in a move to protect subscribers from spam. Road Runner has about 7.7 million subscribers. Other e-mail inboxes that switch images off by default include AOL, Hotmail/WLM, Yahoo!, Gmail, Outlook 2007, and Outlook 2003.

The 7.5 rules of e-mail marketing

Lisa Cramer, FirstWave Technologies Inc. February 05, 2008

Get a plan. One e-mail blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers not just with e-mail but e-mail newsletters and personalized postcards containing personalized URLs. Send to prospects and follow up within three to four weeks with those who did not respond to your first message.

Blitz on anti-spammers

February 04, 2008

Dave Linhardt, CEO of e-mail marketing firm E360 Insight, filed a third round of charges at some anti-spammers on discussion group Nanae.

Findings from recent survey

February 04, 2008

The Authentication and Online Trust Alliance has found that 51% of the Fortune 500's consumer-facing brands, 52% of the Fortune 500'sconsumer-facing financial service brands and 54% of the top 300 brands in the Internet retailer segment are all using some form of e-mail authentication. However, it also found that 80% of seemingly branded e-mail is actually sent by spammers.

CAN-SPAM, four years on

Jeremy Saibil, Campaigner, January 29, 2008

In December of 2003, President Bush signed the CAN-SPAM Act into law. The CAN-SPAM Act set rules for sending commercial e-mail, including mandatory inclusion of an opt-out mechanism, adding a physical address to the message and using a legitimate subject line. So four years later, what is the assessment of the CAN-SPAM Act?

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