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Phishing grows as NDR spam tapers off

Dianna Dilworth May 06, 2008

Phishing spam is on the rise, according to Symantec. According to Symantec's report State of Spam May 2008, which examines spam trends from April, 80% of all e-mail from the month was spam. Of these spam messages, 19% were either fraud (phishing) or scam e-mails, which encourage recipients to give away personal information.

Comcast and Return Path to offer e-mail feedback loops

Dianna Dilworth May 06, 2008

Comcast has teamed up with Return Path to offer a new complaint feedback loop for e-mail senders. Now, mailers who send to Comcast users can use the new feedback loop to see if recipients are reporting their messages as spam.

E-mail marketers must recognize changing consumer needs

Eleanor Trickett May 05, 2008

I spent two evenings without Internet or American Idol last week, thanks to the "catastrophic failure" of my Verizon FiOS equipment. Checking my Gmail at work, the two evenings added up to 140 non-spam messages. Of the daunting 116 commercial messages, 112 came as a result of my having opted in.

Anti-spam case granted rehearing

Cara Wood April 30, 2008

The first felony spam conviction in the US will be revisited, calling into question laws applied to commercial vs. noncommercial spam. The Supreme Court of Virginia on April 28 agreed to a limited rehearing of its decision against Jeremy D. Jaynes, who was sentenced to nine years in prison for violating Virginia's 2003 Anti-Spam Act in February.

Message Labs detects Olympics spam

Dianna Dilworth April 24, 2008

E-mail service provider Message Labs has reported an outbreak in Olympic-related spam. Thirteen separate Olympic-themed attacks have been intercepted by MessageLabs, targeted at businesses across several different data-rich industries and regions and including such subject lines as "The Beijing 2008 Torch Relay" and "National Olympic Committee and Ticket Sales Agents."

Lyris report finds opt-in e-mail getting junked

Dianna Dilworth April 22, 2008

Nearly one out of every five opt-in e-mails sent to US-based ISPs lands in the junk folder, with only about 76% making it to the inbox, according to a new report by e-mail marketing firm Lyris.

Social networks not just for friends; spammers crashing the party

Dianna Dilworth April 07, 2008

Spammers are taking advantage of the popularity of social networking sites, by sending malicious e-mails feigning social intentions, according to a new report by Symantec.

The banes of deliverability

Josh Aberant, privacy and standards manager, Lyris Inc. April 01, 2008

One of the most frustrating realities for e-mail marketers is that, even after they've done the hard work to get people to agree to receive their e-mails by crafting appealing offers, providing relevant content and targeting those most likely to benefit, some of those e-mail messages still won't get through.

Comcast countersues e360 Insight

Dianna Dilworth March 27, 2008

Comcast has filed counter-charges against e-commerce firm e360Insight, which is currently suing Comcast for allegedly blocking its e-mails. The Comcast complaint, which was filed in the US District Court for the Northern District of Illinois last week, claims that Dave Lindhardt, president of e360Insight, has allegedly sent spam to Comcast subscribers

Consumers reporting legitimate e-mail as spam: Q Interactive

Dianna Dilworth March 25, 2008

Fifty-six percent of consumers consider marketing messages from known senders to be spam if the message is "just not interesting to me" and 50% consider "too frequent e-mails from companies I know" to be spam, according to a new study by Q Interactive conducted in conjunction with marketing research firm MarketingSherpa.

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