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Blending a competitive advantage

Robert Murray, president, iProspect July 28, 2008

The advent of blended search by the major engines this past year changed the search landscape. The integration of other forms of digital content, such as images, video and news within the general search results, is now the norm.

ValueClick adds to behavioral targeting capabilities

Lauren Bell July 24, 2008

ValueClick Media has released Precision BT, a new behavioral targeting suite for online advertisers. Precision BT's Precision Profiles tool uses the databases of ValueClick and its clients to fuel algorithms that determine the likelihood that an online consumer will behave a certain way or be interested in a certain offer.

Online Exclusive: Facebook Pages offer brands a powerful presence

Kevin McKeefery July 24, 2008

Less than a year old, Facebook's Pages application allows brands to join the social networking masses - but can it be used as a DM tactic?

Bernhart survey: DM hiring slowing

Mary Elizabeth Hurn July 22, 2008

Hiring outlook dipped below 50% for the first time since 2002, according to the latest Quarterly Direct Marketing Employment Survey from Bernhart Associates Executive Search LLC. According to the survey, 47% of the 132 direct marketing agencies responding said they were planning to add staff during the third quarter of 2008.

Don't forget qualitative research

Steve Richardson, Director of communications, Qualitative Research Consultants Association July 21, 2008

Direct marketing programs can succeed or fail based on an often undervalued piece of the puzzle — customer motivation. Sure, some DM programs are driven solely by volume, but one marketing axiom is always true: The more you know and understand about your customers, the more likely they are to respond to your offer.

CRM in a Web 2.0 world

By Jeffrey Henning, chief strategy officer, Vovici July 16, 2008

It's a Web 2.0 world, and CRM has to live in it. Originally, CRM was all about centralizing customer information; that is, recording all customer interactions in one place for easy reference. It's easy to forget how revolutionary that is, but I can remember frustrating phone calls to customer service representatives who clearly did not have access to all my information.

Prospectiv debuts Eversave Travel newsletter

Dianna Dilworth July 14, 2008

E-mail marketing firm Prospectiv has debuted a new travel newsletter for its Eversave online property called Eversave Travel. The newsletter lets consumers sign up to receive information about travel via e-mail.

Web Exclusive: "Conference Call" with Digitas, InterContinental Hotels Group and Communispace

Kevin McKeefery July 09, 2008

Digital agency Digitas recently enlisted Communispace, a company which creates private online communities to connect businesses and customers, to help optimize InterContinental Hotels Group's loyalty program through the power of consumer feedback. The responses have led to specific changes at IHG, including in their customer materials.

Omnicom opens new agency to target women

Dianna Dilworth July 02, 2008

The Omnicom Group has opened a new strategic agency called G23 that will focus specifically on consulting for communications marketed at women. Senior female heads of staff across Omnicom companies - representing every marketing discipline - will lead G23 while continuing to manage their existing positions.

Spotlight conversation: Marketing on the move

Cara Wood June 30, 2008

SiteSpect's Hansen on tackling mobile marketing

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