Research Articles

Fierce competition among telecom marketers

David Ward April 21, 2008

A changing landscape and new channels makes telecoms a competitive and complicated sector. David Ward shows how marketers take on the challenge.

Integrating e-mail and CRM, the new face of digital ads and learning your customers' buying process

April 21, 2008

Industry experts discuss best ways to integrate e-mail into CRM; using digital ads; and determining customers' buying process.

Consumers take control of the inbox: Merkle report

Dianna Dilworth April 17, 2008

Consumers are seizing control of their e-mail experience, according to a new report by Merkle that found 88% of consumers feel "mostly or completely in control of their inboxes," up nine points from 2004.

Economic uncertainty sets tone for DM employment

Chantal Todé April 15, 2008

Employment indicators for the direct marketing industry continued to weaken in the first quarter of 2008 as a downturn that began in the fourth quarter of 2007 picked up steam, according to the latest employment survey from executive search firm Bernhart Associates.

Prospectiv debuts e-mail database tool for parents

Dianna Dilworth April 15, 2008

Sixty-one percent of parents use the Internet when researching products for their children, according to a new study by Prospectiv, Prospectiv's Consumer Preference Index (CPI). The e-mail marketing services firm researched parent online activity as a part of the launch of a new lead generation e-mail newsletter tool to market to parents called Eversave Baby.

Search growth rate declines at end of Q1: SearchIgnite Report

Ellen Keohane April 15, 2008

Although search marketing spend increased significantly over the past year, there may be a slow-down ahead, according to a report from SearchIgnite, a search management software company. Year-over-year, in the first quarter, search marketing spend increased across all three major search engines by 28.5%, according to the report.

Local search evolves painfully but shows promise

Dana Todd, co-founder and principal, SiteLab International Inc. April 14, 2008

Local search seems to be forever poised on the edge of greatness despite being touted as The Next Big Thing in terms of growth and spending. Kelsey Group estimates local online ad spending to hit $11.1 billion by 2011.

Targeting and relevant messaging

Calvin Lui, president and CEO, Tumri April 14, 2008

Last year will certainly go down in history as the Year of the Ad Network. Industry giants such as Google, Yahoo, Microsoft, AOL, and WPP doled out over $12 billion to snatch up players such as DoubleClick, aQuantive, Blue Lithium, 24/7, Right Media and Tacoda.

Optimizing to improve conversion, mobile site testing and benefits of digital signage

April 14, 2008

Industry experts discuss ways to convert leads into sales; the importance of multivariate testing for mobile Web; and how digital signage can benefit a business.

DDW completes Newman-Stein acquisition

Lauren Bell April 10, 2008

Data Development Worldwide (DDW) has completed its acquisition of Newman Stein, adding to its market research capabilities. DDW's purchase of Newman Stein began in the final quarter of 2007.

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