Research Articles

Relevant offers improve retention

Dick Shaver, CEO, Center for Database-Loading Research/Consumer Guided Marketing May 12, 2008

The 2008 Aberdeen Report on Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste left no doubt whatsoever about the profit impact of eliminating irrelevant mail. Eighty-five percent of best-in-class marketers improved customer retention substantially and 77% improved cross-sell/up-sell effectiveness.

E-mail marketers push for Mom: Constant Contact

May 06, 2008

E-mail may play a key role in Mother's Day marketing this year, as 88% of small business owners that plan to market for the holiday plan to use e-mail to do so, according to Constant Contact.

The e-mail deliverability blame game: Marketers need to look in the mirror

Jeremy Saibil, director of deliverability, Campaigner April 29, 2008

The industry research, surveys and data all point to e-mail deliverability as one of the top concerns for marketers. According to JupiterResearch's recently published E-mail Marketing Buyer's Guide, 2008, 70% of respondents cited e-mail deliverability services as their top consideration when selecting an e-mail services provider, beating out cost (69%).

E-mail usage borders on overbearing, studies say

Cara Wood April 28, 2008

Several recent studies are reporting that the gap is growing between e-mail marketers' use of their medium and consumers' propensity to respond to it. A new report from Forrester Research, Break Free From Bad Email, estimated that poor e-mail marketing practices can diminish customer value by increasing customer attrition and decreasing annual customer value.

Industry click fraud rate down for Q1

Mary Elizabeth Hurn April 28, 2008

Click fraud prevention solutions provider Click Forensics has released industry pay-per-click fraud figures for the first quarter of 2008. The Click Fraud Index, based on reports from the Click Fraud Network, found that click fraud rates have dropped to 16.3% and fraud rates for content networks dropped to 27.8%.

Lyris report finds opt-in e-mail getting junked

Dianna Dilworth April 22, 2008

Nearly one out of every five opt-in e-mails sent to US-based ISPs lands in the junk folder, with only about 76% making it to the inbox, according to a new report by e-mail marketing firm Lyris.

Fierce competition among telecom marketers

David Ward April 21, 2008

A changing landscape and new channels makes telecoms a competitive and complicated sector. David Ward shows how marketers take on the challenge.

Integrating e-mail and CRM, the new face of digital ads and learning your customers' buying process

April 21, 2008

Industry experts discuss best ways to integrate e-mail into CRM; using digital ads; and determining customers' buying process.

Consumers take control of the inbox: Merkle report

Dianna Dilworth April 17, 2008

Consumers are seizing control of their e-mail experience, according to a new report by Merkle that found 88% of consumers feel "mostly or completely in control of their inboxes," up nine points from 2004.

Economic uncertainty sets tone for DM employment

Chantal Todé April 15, 2008

Employment indicators for the direct marketing industry continued to weaken in the first quarter of 2008 as a downturn that began in the fourth quarter of 2007 picked up steam, according to the latest employment survey from executive search firm Bernhart Associates.

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