Phishing & E-mail fraud Articles

Questions and answers about sending reputation

George Bilbrey, Return Path February 26, 2008

A study by Return Path indicates that more than 80% of delivery problems are caused by reputation. But there is still confusion as to what reputation is, where the data come from and how to manage your reputation for better deliverability. Below are three common questions that marketers ask about reputation.
 

Shifts and innovations reshape database marketing

James Kim, Berkery Noyes February 20, 2008

The $20 billion market for online advertising grew by 25% in 2007 and is poised for continued growth in 2008. As investment bankers focused on this market, we closely track the technological innovation and shifts in consumer behavior driving growth and spurring acquisitions.
 

How marketers can prevent spam complaints

Ben Chestnut, MailChimp.com February 12, 2008

You don't have to be a spammer to get reported for spamming. Even totally clean, double opt-in lists will get one or two abuse reports per 50,000 recipients. Sometimes it's just a simple mistake, but getting reported for abuse is pretty serious. If a major ISP receives even a small handful of complaints about your e-mails, it will start blocking all e-mail from your server.
 

Habeas certifies JangoMail

Dianna Dilworth February 04, 2008

E-mail marketing services firm JangoMail has been audited and certified by e-mail reputation services firm Habeas Inc. According to e-mail experts including the EEC and AOTA, keeping a good sending reputation is key to deliverability and e-mail best practices.
 

Spam continues to represent almost 90% of e-mail: Proofpoint

Dianna Dilworth December 28, 2007

Spam represented 88.17% of the total e-mail volume received by large enterprises for November 2007, according to a new report by e-mail security services firm Proofpoint Inc.
 

Unauthorized withdrawal

December 14, 2007

The FTC and the attorneys general of seven states have charged payment processor defendants, collectively known as YMA, with violating federal and state laws by debiting or attempting to debit from consumers' bank accounts on behalf of fraudulent telemarketers and Internet-based merchants.
 

FTC

December 13, 2007

The Federal Trade Commission has completed its case against the purveyors of an envelope-stuffing business by settling charges with the remaining defendants.
 

FTC surveys US ID Theft

December 06, 2007

The Federal Trade Commission found 8.3 million American adults were victims of identity theft in 2005 in a just-released report.
 

What adds edge to a permission e-mail?

Matt Blumberg, Return Path CEO October 18, 2007

Like religion or politics at a dinner party, mentioning permission at a gathering of e-mail marketing professionals can be a fast way to get a lively conversation going. Some will suggest that permission - however they define it - is paramount. Others will say that permission doesn't matter at all or that you don't even really need it.
 
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