Packaged Goods Articles

Statlistics managing Bobit Business Media lists

March 12, 2008

Statlistics and Bobit Business Media, a publisher of automotive, ground transportation, beauty, protection and automotive aftermarket publications, have released lists for the latter firm's newest available publications.

HSN, BeautyBank to launch made-for-TV beauty brand

Mary Elizabeth Hurn March 10, 2008

BeautyBank, a subsidiary of The Estee Lauder Companies Inc., is partnering with Home Shopping Network (HSN) to develop a beauty brand specifically for television retail. The products will be sold exclusively on HSN and HSN.com. The brand is expected to launch in July.

Creative solutions from E.L.F. Cosmetics, J.G. Wentworth and Beverage Solutions Inc.

March 10, 2008

E.L.F. Cosmetics' Valentine's Day e-mail reaches guys via their girlfriends; Geo-targeting works for J.G. Wentworth; and New members pour in for Beverage Solutions Inc.

Health product buyers list on market

February 26, 2008

Acton International has introduced the Health and Beauty One-Shot Direct Mail list. These enthusiastic, response-based health and beauty product buyers are mature adults interested in products that promote a healthy, active lifestyle and deter the effects of aging.

DMNews spends a few minutes with Lori Avery, marketing communications manager, Pentax

February 25, 2008

Pentax executive discusses the company's recent interactive campaign for its Digital SLR camera.

Lillian Vernon files for bankruptcy

Chantal Todé February 21, 2008

On February 20, Lillian Vernon filed for Chapter 11 protection in the District of Delaware, along with several other entities including Lillian Vernon International Inc., LV Catalog Holding Corp., LVC Retail Corp., Everyday Celebrations Inc. and Rue de France Inc.

Cottage Shop Mail Order Buyers list available

February 15, 2008

Leon Henry has introduced The Cottage Shop Mail Order Buyers list. Buyers from the upscale gift catalog are between 35 and 68 years of age with a median income of $150,000. Most are married college graduates.

Outrider wins Yahoo Searchlight Award for Smirnoff campaign

Ellen Keohane February 14, 2008

In the midst of uncertain times, Yahoo hosted its fourth annual Searchlight award show in New York City on Tuesday with Outrider leaving the event with the coveted Yahoo Searchlight award. Following presentations by four agencies, the audience voted to award Outrider for its Smirnoff Ice and Smirnoff Raw Tea campaign, which took place last summer.

Mountain Dew launches next Dewmocracy phase

Dianna Dilworth February 04, 2008

Leveraging the election spirit, PepsiCo's Mountain Dew brand has launched the second phase of its Dewmocracy campaign, in which consumers are called to vote on their favorite new Mountain Dew flavor to go into production.

Dell to close shopping mall kiosks

Chantal Todé January 30, 2008

Dell is closing its 140 retail kiosks inside US shopping malls as the company continues to embrace a strategy of placing its products inside well-known retail outlets such as Best Buy and Wal-Mart.

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