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Retailers look to new leaders for a boost

Lauren Bell May 05, 2008

In the current economic climate, shopping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increasingly wary about where and how they spend, retailers are bulking up their marketing departments by hiring experienced executives, unveiling new strategies and improving the shopping experience.

Rodan & Fields return to DM

Chantal Todé April 28, 2008

Drs. Katie Rodan and Kathy Fields, have relaunched their skincare brand, Rodan & Fields Dermatologists, as a direct selling endeavor. It was originally sold through department stores.

FragranceX.com Package Insert Program available

April 15, 2008

International Direct Response has introduced the FragranceX.com Package Insert Program to the market. FragranceX.com offers brand name fragrances, skincare and cosmetic products at up to 80% off their retail prices.

Online campaign for Johnson's

April 14, 2008

Reaching out to tense 20- and 30-something females, Johnson's launched an online campaign around its Melt Away Stress line of skin care products at www.JohnsonsForYou.com\Escape. The site features an Express Your Stress user-generated content contest, Jamaica getaway sweepstakes, Celebrity Stress Secrets videos featuring ABC's Ugly Betty actress Ana Ortiz, and an "Escape Your Stress" quiz widget.

DMNews speaks with John Lazarchic, VP of e-commerce at PETCO

April 14, 2008

John Lazarchic, VP of e-commerce at PETCO, wanted to encourage more product reviewers to the Web site. By tying the promotion to Valentine's Day, the multichannel business improved online engagement

Dr Pepper updates strategy with Deutsch

Lauren Bell April 09, 2008

Dr Pepper has tapped Deutsch LA, of the Interpublic Group, as its new agency in charge of all advertising for the brand. The companies first connected in February, when Dr Pepper was looking for an agency to handle a specific creative project.

Southern Fulfillment Services acquires Pittman & Davis

Nathan Golia April 07, 2008

After an approximately 10-month search, food and gift cataloger Pittman & Davis has been sold to holding company Southern Fulfillment Services LLC. Terms of the deal were not disclosed. The buy will enable Southern Fulfillment Services to expand geographically into Texas, and diversify its operations and cross-marketing tactics, according to a company release.

EFoodSafety launches a new DRTV campaign

Mary Elizabeth Hurn April 07, 2008

EFoodSafety.com Inc., a developer of nutritional products and supplements, launched two DRTV campaigns for its healthcare supplements Cinnergen and Cinnechol last week. The ads, created in partnership with agency Respond2 Direct, capitalize on recent health trends, and both feature customer testimonials.

Sally Beauty partners with e-Dialog for e-mail campaigns

Dianna Dilworth April 01, 2008

Specialty retailer Sally Beauty Supply has selected e-Dialog as its e-mail and database marketing service provider. The beauty retailer, which operates more than 2,200 stores across North America as well as distribution internationally, with revenues of more than $2.5 billion annually, will be working with e-Dialog to build its e-mail campaigns.

'24' brand protection

March 24, 2008

Getting men to interact with its brand is no sweat for Unilever's Degree Men, with the launch last week of the "The Rookie: Day 3 Extraction" campaign. Through a partnership with the Fox network's 24, the brand is distributing digital shorts for the next five weeks through video on demand, broadband andmobile devices that chronicle the adventures of counterterrorism agent Jason Blaine.

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