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Breastcancer.org looks at search in Web site revamp

Dianna Dilworth July 14, 2008

Searching for a treatment for breast cancer is an emotional experience — not a time for a frustrating search. So, when it was redesigning its Web site, nonprofit Breastcancer.org took that to heart as part of its overall rebranding. The new site is intended to make its research and resources about breast cancer easier for its audience to use.

HSAN, CPX hook up for vote

Ellen Keohane July 14, 2008

To encourage young people to register to vote in the upcoming presidential election, online ad network CPX Interactive has teamed up with nonprofit organization Hip-Hop Summit Action Network (HSAN) to launch an online campaign called "Vote for it! '08."

Blood drives look to social networks for willing donors

Chantal Todé July 14, 2008

Social media applications, such as Facebook and Twitter, are expanding beyond their utility of connecting with friends and being used to encourage people to donate blood.

Autism Partnership names S3 AOR

Chantal Todé July 10, 2008

S3 has been named agency of record for Autism Partnership, a nonprofit providing intensive behavior intervention for children with autism and their families. S3's responsibilities will include integrated marketing, PR and fundraising efforts to expand awareness of and support for Autism Partnership, which was founded in 1994.

Peace Corps retains BBDO Atlanta

Dianna Dilworth July 09, 2008

The Peace Corps has retained BBDO Atlanta for its advertising responsibilities, after its five-year contract expired and a review process was required by the government. The review process for the nonprofit account, which involved other undisclosed agencies, involved a paper panel, a technical review and creative capability.

Juvenile Diabetes Research Foundation picks LW Robbins for DM

Chantal Todé June 27, 2008

The Juvenile Diabetes Research Foundation (JDRF), a charitable funder and advocate of Type 1 diabetes research, has chosen LW Robbins Associates to manage the organization's direct response donor relationship program.

Creative campaigns from USA Today, CarGurus and Foundation for Jewish Camp

June 23, 2008

USA Today uses online chatter for banner ads; CarGurus take community to Facebook; and Foundation for Jewish Camp uses e-mail to help families find camp grants.

Direct sales, branding primary SEM objectives: SEMPO survey

Ellen Keohane June 19, 2008

As search engine marketing (SEM) matures, direct sales and branding continue to be the top objectives, according to findings of the Search Engine Marketing Professional Organization's (SEMPO) State of the Market survey for 2007.

Nonprofits tap Convio for integrated CRM

Lauren Bell June 17, 2008

Mobile Loaves and Fishes and Trisomy 18 Foundation, along with a handful of other nonprofits, have deployed Convio Inc.'s Aikido CRM platform. Aikido, Convio's new, Web-based, on-demand program, tracks all constituent interactions across all channels for nonprofit clients.

MTV gives voice to AIDS cause

Chantal Todé June 16, 2008

MTV launched an international cause-related marketing campaign last week encouraging youths to speak openly about sex and HIV/AIDS. The effort is built upon SpinVox technology that lets consumers convert voice messages into digital text.

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