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Shopping cart data returns sales

Dianna Dilworth September 29, 2008

Operating an e-commerce store is not just about having products for sale on a Web site. Savvy online retailers are finding that using data to create targeted campaigns can personalize the shopping experience and increase sales.

Mail crowd rallies for choice

Chantal Todé September 26, 2008

Some of the catalog industry's major players stood last week in support of mail preference service Catalog Choice, including Williams-Sonoma, Orchard Brands, LL Bean and Crate & Barrel. The kudos come barely a year after the service launched with a less-than-friendly reception from the industry.

Ann Taylor to launch credit card program

Lauren Bell September 26, 2008

Ann Taylor Stores Corp. has signed a multi-year agreement with Alliance Data Systems Corp. to launch a co-branded credit card program. Alliance was already providing private label credit card services to the clothing chain and will continue to do so.

MySpace opens music store

Dianna Dilworth September 25, 2008

Social networking giant MySpace is taking on Apple's iTunes with a new music downloading business. The new effort moves the site from a place to learn about bands by making friends and listening to tracks to offering a full-fledged e-commerce business.

EBay phases out paper payments in US

Bryan Yurcan September 24, 2008

Ebay has said that, as of November, checks and money orders will no longer be allowed as payment methods on its site. US customers will have to pay for purchases with eBay's subsidiary PayPal; use a credit or debit card; use credit card processing service ProPay; or pay upon pickup.

Retailers must focus online: ERA

Bryan Yurcan September 24, 2008

Electronic retailers must embrace online video or risk being left behind in the industry, according to study conducted by Harris Interactive presented at the ERA's conference in Las Vegas.

Chevron puts energy into conservation awareness

Bryan Yurcan September 23, 2008

Chevron Corporation launched a public education campaign last week to promote energy efficiency. The "I will" campaign features print and television ads, as well as an updated microsite, www.willyoujoinus.com, which provides energy conservation tips and information.

Is shipping given away too easily?

September 22, 2008

Free shipping can add appeal to a retailer's overall offer; however, the incentive has become fairly common and more costly for retailers to deliver. Our experts offer different perspectives.

Beech-Nut chooses Epsilon

Lauren Bell September 22, 2008

In an effort to increase its market share in the baby food sector and become the top national brand, upstate New York-based baby food company Beech-Nut Nutrition Corp. has tapped Epsilon for a series of direct marketing campaigns.

Search marketing is not a kid anymore

Matthew Greitzer, director of SEM, Avenue A/Razorfish September 22, 2008

Once relegated to a small club of tech-savvy entrepreneurs, search has gained a seat at the marketing equivalent of the grown-up table and is a standard component of advertisers' marketing mix. For search marketers, this makes life harder.

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