Multichannel Retail & Ecommerce Articles

For Neiman Marcus, dead link maintenance is not a luxury

Ellen Keohane June 16, 2008

Fashion products tend to be seasonal and have short life cycles, so the items Neiman Marcus Direct sells on its Web sites are constantly changing, said Luis Fernandez, VP of marketing for Neiman Marcus Direct.

Staples, Corporate Express reach $4.8 billion buyout agreement

Chantal Todé June 11, 2008

Staples Inc. and Corporate Express NV have agreed to a $4.8 billion (€3.1 billion) buyout of Corporate Express by Staples. The combination of Staples and Corporate Express is expected to establish a contract business for Staples in Europe and Canada.

Sears offering personalized product recommendations

Chantal Todé June 11, 2008

Sears Holdings has started offering Sears.com and Kmart.com customers personalized product recommendations using technology from Richrelevance. "Personalized product recommendations will benefit shoppers by helping them more easily find the products they are looking for and discover other relevant products that they might not have known we offer online," said Imran Jooma, VP of direct commerce at Sears.

ERA's Tulipane to depart

Mary Elizabeth Hurn June 11, 2008

Barbara Tulipane, president and CEO of the Electronic Retailing Association (ERA), is leaving her post on July 5 to become the CEO of the National Recreation and Park Association.

Web-based leads, telephone-based conversion: How SMBs can level the marketing playing field

Irv Shapiro, CEO, Ifbyphone June 11, 2008

By integrating their Web sites with easily configured telephone applications, small and midsize businesses (SMBs) can increase lead conversion and close more business.

Catalog opt-out programs spark debate

Ellen Keohane June 09, 2008

L.L. Bean and more than 200 other catalog merchants are using Catalog Choice as part of their overall strategy to respond to customers' mail preferences. With more consumers expressing concern about the amount of direct mail delivered to their mailboxes, the number of mail preference services has grown.

Is analytics or creativity more important?

June 09, 2008

The demands of the direct marketing industry require both out-of-the-box thinking and the capacity to review results and adjust spend. Experts debate which to prioritize when recruiting new employees.

Creative solutions from Allstate Insurance, Pet Ecology and NutriSystem

June 09, 2008

Virtual grease monkeys work for Allstate Insurance; Pet Ecology taps for Hydra Network for Perfect Litter; and NutriSystem gets fat results for online contest.

Crate and Barrel keeps Alliance for credit card services

Lauren Bell June 06, 2008

Crate and Barrel has renewed its contract with Alliance Data Systems Corp., signing a multiyear agreement to continue receiving private label credit card services.

Talbots to reduce corporate staff by 9%

Chantal Todé June 05, 2008

The Talbots Inc. is reducing its corporate headcount by approximately 9% as part of a strategic long-range plan to streamline operations and rationalize cost structure.

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