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Multichannel Retail & Ecommerce Articles

Survey: CRM important to retailers in recession

Lauren Bell May 07, 2008

New survey data released by Retail Systems Research (RSR) and Manhattan Associates Inc. show that a majority of retailers have not made plans to cope with consumer spending inspired by the economic stimulus plan — a move that could affect CRM strategies and customer loyalty.

L.L. Bean names GSD&M agency of record

Chantal Todé May 06, 2008

After a review, L.L. Bean has named GSD&M Idea City as its advertising agency of record. The account includes creative duties for the company's online, print, TV and radio advertising efforts.

Target sells $3.6B in credit card receivables interest to JPMorgan Chase

Chantal Todé May 06, 2008

Target Corp. said it would sell an interest in its credit card receivables to JPMorgan Chase for proceeds of approximately $3.6 billion. The transaction is expected to provide Target with sufficient liquidity to implement its business plans without the need to access term debt capital this year.

E-mail marketers push for Mom: Constant Contact

May 06, 2008

E-mail may play a key role in Mother's Day marketing this year, as 88% of small business owners that plan to market for the holiday plan to use e-mail to do so, according to Constant Contact.

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

How to best market offshore

Erv Magram, Managing director, catalog division, Cyber City Teleservices Marketing Inc. May 05, 2008

Many of America's largest companies have been using offshore resources for manufacturing and services for many years. Today, the depth of business process outsourcing has increased dramatically to encompass mail order processing, warranty/product registration processing, special campaign support, document/information data entry, document scanning and legal transcription, insurance, legal, accounting and human resources.

Retailers look to new leaders for a boost

Lauren Bell May 05, 2008

In the current economic climate, shopping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increasingly wary about where and how they spend, retailers are bulking up their marketing departments by hiring experienced executives, unveiling new strategies and improving the shopping experience.

Amazon files complaint against tax law

May 02, 2008

On May 2, Amazon filed a complaint in New York Supreme Court objecting to the state law approved by Gov. David A. Paterson last week, which requires out-of-state online retailers to collect taxes on everything sold in the state if it has agents or affiliates in New York. Amazon, which has thousands of affiliates with New York addresses, is contesting the constitutionality of the law.

DM should shine in current market: DMEF

Chantal Todé May 02, 2008

Several direct marketing industry up-and-comers discussed how brand and direct marketing are merging as well as emerging new technologies during a Direct Marketing Educational Foundation teleconference last week.

Linen 'n Things to close 120 stores as part of Chap. 11 restructuring

Chantal Todé May 02, 2008

Linens 'n Things said it has filed for protection under Chap. 11 of the US Bankruptcy Code in the US Bankruptcy Court for the District of Delaware. The company's financial restructuring plans include closing 120 underperforming stores.

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