Multichannel Retail & Ecommerce Articles

Spotlight Conversation: To affinity and beyond

Mary Elizabeth Hurn May 12, 2008

North American Media Group's Brandt champions her channel.

Bloomingdale's By Mail catalog to be discontinued

Chantal Todé May 09, 2008

Macy's Inc. will discontinue the Bloomingdale's By Mail catalog in early 2009 so that it can shift focus of the brand's direct-to-consumer business to the Bloomingdales.com Web site.

Bare Necessities launches print catalog

Nathan Golia May 07, 2008

Web-based lingerie retailer Bare Necessities will mail its first print catalog this year, a 32-page effort created in conjunction with Haggin Marketing.

Survey: CRM important to retailers in recession

Lauren Bell May 07, 2008

New survey data released by Retail Systems Research (RSR) and Manhattan Associates Inc. show that a majority of retailers have not made plans to cope with consumer spending inspired by the economic stimulus plan — a move that could affect CRM strategies and customer loyalty.

L.L. Bean names GSD&M agency of record

Chantal Todé May 06, 2008

After a review, L.L. Bean has named GSD&M Idea City as its advertising agency of record. The account includes creative duties for the company's online, print, TV and radio advertising efforts.

Target sells $3.6B in credit card receivables interest to JPMorgan Chase

Chantal Todé May 06, 2008

Target Corp. said it would sell an interest in its credit card receivables to JPMorgan Chase for proceeds of approximately $3.6 billion. The transaction is expected to provide Target with sufficient liquidity to implement its business plans without the need to access term debt capital this year.

E-mail marketers push for Mom: Constant Contact

May 06, 2008

E-mail may play a key role in Mother's Day marketing this year, as 88% of small business owners that plan to market for the holiday plan to use e-mail to do so, according to Constant Contact.

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

How to best market offshore

Erv Magram, Managing director, catalog division, Cyber City Teleservices Marketing Inc. May 05, 2008

Many of America's largest companies have been using offshore resources for manufacturing and services for many years. Today, the depth of business process outsourcing has increased dramatically to encompass mail order processing, warranty/product registration processing, special campaign support, document/information data entry, document scanning and legal transcription, insurance, legal, accounting and human resources.

Retailers look to new leaders for a boost

Lauren Bell May 05, 2008

In the current economic climate, shopping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increasingly wary about where and how they spend, retailers are bulking up their marketing departments by hiring experienced executives, unveiling new strategies and improving the shopping experience.

« Previous