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Publicis Groupe launches new digitally focused entity

Ellen Keohane June 25, 2008

With the goal of better integrating the digital capabilities of its agencies, Publicis Groupe has launched a new entity, VivaKi. According to Publicis, the launch of VivaKi reflects the company's "conviction that a totally new and more integrated organization of the media, interactive, analog and digital universes is necessary in order to leverage scale and technological innovation."

Sprint customers folded into Nextel loyalty program

Lauren Bell June 24, 2008

Sprint Nextel is expanding its Business Premier customer loyalty program to include all small and midsize business customers. The program previously applied only to Nextel customers, but a merger between the companies — and the movement of all customers to a single billing platform — now makes it possible for Sprint customers to receive the Business Premier perks.

HipCricket signs deal with Spanish Broadcasting Network

Dianna Dilworth June 23, 2008

Mobile marketing firm HipCricket has signed an agreement with the Spanish Broadcasting System's radio stations. According to the deal, the Spanish Broadcasting System will run ads from HipCricket's Hispanic Mobile Marketing Network, expanding the HipCricket network to reach more than 7 million Hispanic radio listeners nationwide.

Making mobile marketing matter

Evan Lazarus, SVP, Quigley-Simpson Interactive June 23, 2008

You've heard the hype, seen the numbers, and been wowed by the unbelievable growth of the new buzz word: Mobile. According to CTIA The Wireless Association, there are now 255 million US wireless subscribers — roughly 84% of the population.

Lucasfilm digs up mobile success for Indiana Jones

Dianna Dilworth June 23, 2008

Indiana Jones is back and Lucasfilm is using mobile marketing to get the word out. In conjunction with mobile services firms THQ Wireless and Proteus, the film studio used the mobile medium to market the new release.

Mobile Web usage prompts development in the space

Sara Holoubek June 23, 2008

The mobile Web presence is to 2008 what the Web presence was to 1998: an absolutely essential component of the marketing mix. Mobile media measurement firm M:Metrics, recently acquired by ComScore, states that mobile browsing has increased 89% year over year, and page views have increased 127%.

Direct sales, branding primary SEM objectives: SEMPO survey

Ellen Keohane June 19, 2008

As search engine marketing (SEM) matures, direct sales and branding continue to be the top objectives, according to findings of the Search Engine Marketing Professional Organization's (SEMPO) State of the Market survey for 2007.

Infinite Media debuts cell phone text list

Bryan Yurcan June 19, 2008

Hoping to entice marketers and advertisers with a better-than-average response rate, Infinite Media of White Plains, NY, is using a recently acquired cell phone text messaging database for prospecting."The response rates from text messaging are some of the best response rates," said Richard Johnson, VP of sales for Infinite Media.

Yahoo expands global mobile reach

Dianna Dilworth June 18, 2008

Yahoo is expanding its mobile reach globally with a handful of new mobile marketing partnerships. The online company, which has been pursuing the emerging space, has formed strategic mobile advertising partnerships with Maxis Communications Berhad in Malaysia and Idea Cellular Limited in India.

A week of search announcements

Sara Holoubek June 16, 2008

It was a big week — make that a very big week — for search engine marketing announcements. While most are obsessing over the Yahoo/Google partnership, plenty of other news was released. Dear readers, here are the best bits.

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