Mobile Marketing Articles

Mobile metrics may further the medium

Lauren Bell June 09, 2008

In Late May, Nielsen and ComScore, two audience measurement giants, took steps to expand their mobile metrics offerings. Nielsen extended its @Plan for online audience measurement by launching Mobile @Plan, and ComScore snapped up measurement company M:Metrics for $44.3 million.

Telemarketing to portable numbers

Joseph Sanscrainte, Attorney, Bryan Cave, LLP June 09, 2008

The last thing any telemarketer wants to hear a consumer say is, "Why are you calling me at 11pm?" Unfortunately, this is occurring more and more frequently. The use of wireless phones, along with the advent of number portability in 2003, has blurred the once clear connection between area code and geographic region in the US.

Mobile coupons target East Village ice cream fans

Dianna Dilworth June 02, 2008

Ice Cream chain Cold Stone Creamery has teamed up with mobile marketing company 8coupons.com for a mobile couponing CRM campaign.

Nielsen, ComScore offer mobile metrics

Lauren Bell, Dianna Dilworth June 02, 2008

Both Nielsen Co. and ComScore Inc. have expanded their measurement capabilities to the third screen — Nielsen with the launch of its Mobile @Plan and comScore with its $44.3 million acquisition of M:Metrics Inc.

With mobile progress comes accountability

Eleanor Trickett June 02, 2008

While the growth and profile of mobile marketing continues apace, its progression has been marked both by caution and uncertainty on the part of advertisers, and by periodic revolutions on the technical and infrastructure side.

Booksellers invest in digital

Dianna Dilworth, Chantal Todé May 30, 2008

Borders and Barnes & Noble both launched new digital strategies last week as each tries to take on leading roles in the online bookselling sector. These developments come at a time when questions abound about what the future of bookselling will look like.

In Circulation: More magazines go mobile

Lauren Bell May 27, 2008

Digital magazine publisher Zinio has added 20 titles, including Readers Digest, Elle and Outside, to its iPhone and iPod Touch applications — the latest in a steady of stream of titles being offered to readers on the go.

Men's Health ads find synergy with text messaging

Dianna Dilworth May 26, 2008

Lifestyle magazine Men's Health is making print ads interactive with a new campaign that integrates print ads and mobile phones through a new partnership with imaging processing firm SnapTell.

Should cell ads cost more than Web ads?

May 26, 2008

This may finally be the year of mobile advertising, but debate rages as to whether display ads on mobile devices deserve more dollars than conventional online channels.

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

May 12, 2008

Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.

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