Mobile Marketing Articles

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

RSS | Login | Register

Mobile Marketing Articles

Digital issues are aired at Ad:tech San Francisco

Dianna Dilworth, Sharon Goldman April 21, 2008

As digital media continues to grow, integration with other media channels is key, especially since digital means measurement and personalization. These were some of the key themes that echoed at last week's Ad:tech San Francisco.

Fierce competition among telecom marketers

David Ward April 21, 2008

A changing landscape and new channels makes telecoms a competitive and complicated sector. David Ward shows how marketers take on the challenge.

E-mail marketers: Wake up and embrace mobile

Deirdre Baird, president, Pivotal Veracity April 15, 2008

Still think mobile has no relevance to your e-mail marketing program? Think again. With more than 250 million wireless users in the USA and more than 3 billion users worldwide, mobile phones have reached mainstream status. Sales of smartphones — those capable of receiving e-mails and browsing the Web — are not only expected to outpace regular mobile phone sales but have exceeded the sale of laptops since 2007.

Fox's Searchlight shines on new Boost Mobile ads

Dianna Dilworth April 14, 2008

Film production company Fox Searchlight Pictures is calling consumers to the movies with a new partnership with mobile advertising firm Boost Mobile, a wholly owned division of Sprint Nextel, and car maker Acura.

Big value for mobile at airwave auction

Cara Wood April 14, 2008

In preparation for the US transition to digital-only TV broadcasts on February 17, 2009, the US Federal Communications Commission held an auction last month for the 700-megahertz band licenses that will become available. This spectrum is considered especially valuable for its ability to transmit through walls and achieve faster download speeds - technology that is expected to advance the size of the market.

Optimizing to improve conversion, mobile site testing and benefits of digital signage

April 14, 2008

Industry experts discuss ways to convert leads into sales; the importance of multivariate testing for mobile Web; and how digital signage can benefit a business.

Mobile rising

Dianna Dilworth April 14, 2008

After years of predicting mobile marketing's growing influence, experts say the channel's time is now. Dianna Dilworth reports.

Mobile rising online exclusive: Industry experts share their thoughts on mobile marketing

April 14, 2008

Expanded and extended content from our April 14 mobile marketing special, featuring four leading experts spanning the breadth of the channel.

Roska Direct acquires Mueller & Wister

Chantal Todé April 10, 2008

In a move intended to bolster its interactive offerings, direct marketing agency Roska Direct Advertising has acquired Mueller & Wister, a mobile and interactive agency. "It's hard for me to imagine anything being done in the direct field that doesn't have a strong interactive component tied to it," said Jon Roska, CEO and CCO at Roska Direct.

Mobile experience improving for users and advertisers

Dianna Dilworth April 07, 2008

As mobile devices continue to become more sophisticated, the cell phone experience keeps getting better for marketers and consumers alike. At last week's CTIA show in Las Vegas, online giants including Amazon.com, Yahoo and AOL came out with their latest in mobile offerings, making it easier to interact with the brands via the wireless device.

« Previous

Most Emailed

Most Recent

RSS

Other sites from Haymarket Media Inc.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions