Mobile Marketing Articles

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

May 12, 2008

Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.
 

As mobile TV adoption grows, marketers slow to follow

Ellen Keohane May 12, 2008

AT&T announced on May 4 that it would begin providing a mobile TV ser­vice to subscribers in the US. The new service, provided by MediaFLO USA, allows users to watch live television programming from CBS Mobile, ESPN Mobile TV, Comedy Central and MTV, among others. Verizon Wireless started offering the same service — also provided by MediaFLO — last year.
 

CDD pushes FTC on privacy in mobile

Dianna Dilworth May 07, 2008

The Center for Digital Democracy and the US Public Interest Research Group are taking on the Federal Trade Commission to address privacy issues in mobile marketing. Executive director of the Center for Digital Democracy Jeff Chester announced his intention to file a complaint at the FTC's town hall-style meeting, Beyond Voice: Mapping the Mobile Marketplace, held this week.
 

Mobile messages in an e-mail world

Elie Ashery, president/CEO, Gold Lasso May 06, 2008

As the mobile phone continues to become the main communication device, e-mail rendering on mobile devices has become a serious issue. Since many mobile devices only display text e-mails, e-mail marketers have a challenging time separating their mobile users from their traditional computer receivers.
 

Curly fries to the rescue

May 05, 2008

Arby's recently launched a Rescue Brigade concept with Merkley & Partners. A microsite, www.arbysrescuebrigade.com, introduces a group of brand enthusiasts who show up in a branded Rescue Mobile to "save the world from ordinary fast food." Consumers can submit videos to join the team and be featured in an on-air commercial.
 

SAP makes CRM mobile

Lauren Bell May 02, 2008

SAP has extended its partnership with Research In Motion (RIM) to make the full SAP CRM program available on BlackBerry. The platform integrates SAP CRM with BlackBerry applications such as e-mail, address book and calendar.
 

DM should shine in current market: DMEF

Chantal Todé May 02, 2008

Several direct marketing indus­try up-and-comers discussed how brand and direct marketing are merging as well as emerging new technologies during a Direct Marketing Educational Founda­tion teleconference last week.
 

Indianapolis Fox affiliate begins cell traffic alerts

April 28, 2008

Indianapolis-based Fox59/WXIN-TV has teamed up with mobile marketing agency 3rd Dimension to develop Traffic Authority: Mobile, a free mobile traffic camera service for commuters and residents.
 

A new human touch for search helps guide users

Ellen Keohane April 28, 2008

In order to help users filter through the clutter of the Internet, several new search engines have paired technology with human guides to provide better, more relevant search results. "The key is really to filter out the bad information and leverage the power of the medium to let the great information rise to the top," said Unity Stokes, co-founder/ president of OrganizedWisdom.com, a human-powered health search engine.
 

Custom publishing packs a marketing punch

Pamela Oldham April 28, 2008

Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.
 
 
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