Media & Circulation Articles

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

RSS | Login | Register

Media & Circulation Articles

85 Broads launches magazine for women's network

Lauren Bell July 07, 2008

85 Broads, an online network of professional women, launched a quarterly magazine of the same name, available to subscribers as of today.

The power of the transaction path

Chris Wilkes, executive director of consumer marketing, Hearst Magazines Digital Media July 07, 2008

Marketers use a great deal of resources to drive consumers to a transaction. Fully maximizing the return on this investment requires strategic planning for what follows that transaction. This "path" is an extremely valuable, responsive moment during which savvy marketers are increasing revenue by up to 30% or more

Good engages readers with hometown tourism contest

Lauren Bell July 03, 2008

Good, a magazine focused on community activism, is holding a contest to encourage reader engagement and bolster the magazine's presence in smaller communities across the nation.

Quick & Simple shutters its print

Mary Elizabeth Hurn July 02, 2008

Hearst Magazines has decided to discontinue publishing the print version of its women's weekly Quick & Simple effective with its July 29 issue. A statement released by Hearst Magazines said, "due to market conditions and significantly escalating paper costs, it has become increasingly challenging to produce a low-cost, low-priced weekly."

National Geographic continues relationship with Epsilon

Lauren Bell July 02, 2008

National Geographic Society has extended its marketing and retention contract with Epsilon to cover several more years. Per the agreement, Epsilon will host and manage e-mail communications and provide database services for National Geographic Society through 2011.

UP Media, ON24 partner for virtual trade show

Lauren Bell July 01, 2008

Trade magazine publisher UP Media Group has planned a November trade show, using ON24's recently launched Virtual Show technology. Virtual Show offers a customizable online venue for trade shows and conferences that tracks individual attendees — providing sponsor companies with data on document downloads, presentations viewed, participation in discussions and responses to polls.

In Circulation: Men's Health turns to mobile

Lauren Bell June 30, 2008

Men's Health is making a play for more engaged audiences and better advertiser ROI with its July/August issue: the Rodale title has partnered with mobile marketer SnapTell to add mobile components to print ads

Maghound offers magazines a la carte

Lauren Bell June 30, 2008

Time Inc. will launch Maghound.com — a membership-based magazine purchasing site — in September. Maghound users pay a monthly members' fee, depending on the number of titles they would like to receive. The program currently has 280 titles from a variety of publishers, and members can order different titles every month.

Jim Beam touts its inner 'stuff'

Chantal Todé June 30, 2008

While Jim Beam's marketing has long focused on the quality of the drink inside the bottle, the brand's new effort is a high-concept, cross-channel campaign that champions the stuff inside not just its bottles but individuals and organizations as well.

Maxim debuts dial-to-download 'hottie' campaign

Dianna Dilworth June 30, 2008

AlphaMedia Group is running a full page house ad in the July Maxim, which encourages consumers to "call and get a hottie wallpaper on your mobile phone." Instead of using a mobile short code to text in, as past campaigns have, the ad advertises a phone number that readers can call to receive downloads of mobile wallpapers of Maxim pinups.

« Previous

Most Emailed

Most Recent

RSS

Other sites from Haymarket Media Inc.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions