Loyalty Programs Articles

Small business, big community

Lauren Bell May 05, 2008

For American Express Open, engaging and interacting with customers is the key to gaining loyalty, Lauren Bell reports.

Loyalty platform for social networks launches

Lauren Bell April 30, 2008

OneBigPlanet has launched its Web 2.0-based loyalty and retention platform. The platform creates branded portals for organizations and online communities through which members can shop, make dining reservations, print coupons and book flights, among a host of other commerce tools.

Build loyalty through liquor marketing

Alyson Grala April 28, 2008

Age restrictions and crowded categories make marketing wine and spirits a tough task. Alyson Grala explores how marketers can handle these challenges.

Virgin encourages health with online rebates

Lauren Bell April 24, 2008

Virgin HealthMiles has partnered with Mall Networks to provide shopping-based member rewards. Virgin's HealthMiles Rebate Center allows HealthMiles members to shop at more than 500 merchants, including Circuit City, Apple and Target, in exchange for HealthCash.

True Value launches city-geared mail campaign

Ellen Keohane April 21, 2008

True Value is launching a direct mail campaign focused on customers in major metropolitan areas. "This is the first time at a corporate level we have tried to bring direct mail to the marketplace specifically targeted at urban stores and customers," said Ron Schuller, director of loyalty and direct marketing at True Value.

Airline loyalty meets some turbulence

Dianna Dilworth April 21, 2008

Those traveling on any major airline in the past month have done so with trepidation. American Airlines recently cancelled about 3,000 flights, and British Airways lost more than 20,000 bags last month.

FLO brings benefits to airport security

Lauren Bell April 16, 2008

FLO Corp. is now offering two membership benefits programs to boost customer satisfaction with its Registered Traveler (RT) services. The company's Gold Ambassador membership card and Platinum Ambassador card provide discounts, identity theft protection, concierge services and other targeted rewards for members.

Partnerships boost circ for Global Traveler

Lauren Bell April 10, 2008

Global Traveler has teamed with the InterContinental Hotels Group (IHG) in its latest round of circulation-boosting partnerships. The magazine, aimed at high-yield business and luxury travelers, plans to report a monthly circulation of more than 100,000 starting in May.

Looking to global growth, Discover snags Diners Club

Lauren Bell April 08, 2008

In a bid to grow global acceptance of its branded credit card and payments network business, Discover Financial Services will buy Diners Club International. The acquisition is expected to close within 90 days.

HSBC taps Loyalty Lab for loyalty, CRM

Lauren Bell April 08, 2008

Loyalty Lab Inc. has partnered with HSBC Finance Corp.'s card and retail services business. The partnership allows Loyalty Lab to provide loyalty and CRM programs to retailers offering private label and co-branded credit cards through HSBC.

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