Legal & Privacy Articles

Yahoo settles with investor Carl Icahn

Ellen Keohane July 21, 2008

To avoid a proxy fight, Yahoo will appoint activist investor Carl Icahn to its board, in addition to two new members. As part of the agreement, Icahn, who owns approximately 5% of Yahoo common stock, has agreed to withdraw his nominees for consideration at the company's annual meeting on August 1 and to vote in support of the board's nominees, Yahoo said.
 

Take a look at insert media - in 3-D

July 21, 2008

Multimedia inserts in all shapes and sizes offer marketers the opportunity to stand out from the crowd. But what about affordability? Four experts weigh the pros and cons of 3-D.
 

Education, transparency key for online

Lauren Bell July 21, 2008

Online marketers are standing behind their practices in the face of govern­mental scrutiny. Many believe that educa­tion — not stricter regulations or changing practices — is the best remedy for public issues with online advertising.
 

Google sued for alleged improper advertising

Ellen Keohane July 17, 2008

Boston-based attorney Hal K. Levitte has brought a case against Google for allegedly charging him improperly for advertising on "low-quality" parked domain and error page Web sites.
 

Yahoo rejects Microsoft and Icahn's proposal

Ellen Keohane July 14, 2008

Yahoo has rejected a joint proposal from Microsoft and investor Carl Icahn to acquire Yahoo's search business and to restructure the company. Microsoft and Icahn, who has launched a proxy fight against Yahoo, made the proposal on July 11.
 

Judge rules in favor of eBay in Tiffany's suit

Bryan Yurcan July 14, 2008

A federal judge in US Southern District Court of New York has ruled in favor of on online auction house eBay in a lawsuit filed by jeweler Tiffany & Co. The suit claimed that eBay had not done enough to prevent the sale of counterfeit Tiffany jewelry on its Web site.
 

France's eBay ruling may affect the US

Bryan Yurcan July 14, 2008

On June 30, the Paris-based Tribunal de Commerce ordered eBay to pay $61 million to French luxury goods group LVMH for allegedly allowing the sale of counterfeit goods on its Web site. The ruling raised eyebrows throughout the e-commerce world, especially in light of a similar lawsuit filed against the online auctioneer by Tiffany & Co. in the US.
 

Market to Uncle Sam

Mary Elizabeth Hurn July 14, 2008

The US government spends trillions of dollars on products and services each year. Mary Elizabeth Hurn explores how to target the right decision makers.
 

Click Forensics, Yahoo partner for click fraud ID feature

Ellen Keohane July 09, 2008

Click Forensics has launched a new product feature designed to assist search marketers with submitting invalid traffic evidence reports to Yahoo. "We're automating for advertisers what was, prior to now, a pretty tedious process of culling through their click data and looking for click fraud," said Steve O'Brien, VP of marketing at Click Forensics.
 

Shielding consumers from privacy-breaching ISP tracking

Mark Smith, COO, AnchorFree July 08, 2008

So who cares if my Internet service provider tracks my Web surfing behavior or e-mailing to better target advertising? After all, won't that result in a more relevant user experience? Well, not exactly and here's why.
 
 
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