Legal & Privacy Articles

Marketing to an anti-Web 2.0 world

Sara Holoubek May 05, 2008

It is hard to visit a Web site today without being asked to register, comment, social bookmark, upload content or forward to a friend. These feature sets are all examples of what O'Reilly infamously dubbed Web 2.0, where the Web is a platform for services that encourage participation and sharing among the masses.
 

E-mail marketers must recognize changing consumer needs

Eleanor Trickett May 05, 2008

I spent two evenings without Internet or American Idol last week, thanks to the "catastrophic failure" of my Verizon FiOS equipment. Checking my Gmail at work, the two evenings added up to 140 non-spam messages. Of the daunting 116 com­mercial messages, 112 came as a result of my having opted in.
 

Quebecor World faces more cutbacks

Chantal Todé May 02, 2008

Quebecor World Inc. said it will close one US facility and significantly downsize a Canadian facility as part of its three-year retooling program, resulting in the loss of approximately 700 full-time jobs. Earlier this month, Quebecor World said it will close its Magog, Quebec, facility, which produces magazines and retail inserts, resulting in a loss of approximately 300 full-time positions.
 

Mailers lax on IMB compliance

Ellen Keohane May 02, 2008

Despite efforts by the US Postal Service as well as some direct mail service companies such as Pitney Bowes, news about the Intelligent Mail barcode (IMB) may not be reaching the majority of mailers. The IMB, developed by the USPS to encode routing and tracking information on mail, will eventually replace Postnet barcodes, which only contain the routing code.
 

Amazon files complaint against tax law

May 02, 2008

On May 2, Amazon filed a complaint in New York Supreme Court objecting to the state law approved by Gov. David A. Paterson last week, which requires out-of-state online retailers to collect taxes on everything sold in the state if it has agents or affiliates in New York. Amazon, which has thousands of affiliates with New York addresses, is contesting the constitutionality of the law.
 

Gander Mountain embraces multichannel strategy

Chantal Todé May 01, 2008

Outdoor gear and apparel retailer Gander Mountain is making a big push into catalogs and e-commerce this year. Its efforts saw light this week when the 48-year-old brand was featured in a 324-page catalog drop to 2 million homes. Gander Mountain also expects to launch its own branded e-commerce Web site and catalog later this year.
 

Wachovia reaches $125M settlement with US government agency

Mary Elizabeth Hurn April 30, 2008

Wachovia Bank has entered into a settlement agreement with the Office of the Comptroller of the Currency (OCC), which is directing the bank to make restitution to consumers harmed by its relationships with numerous teleservices providers and third-party payment processors.
 

USPS seeks comment on proposed rules for Intelligent Mail barcode

Ellen Keohane April 30, 2008

The US Postal Service is seeking public comment on proposed rules related to the use of Intelligent Mail barcodes on automation mailings of letters and flats. These rules are scheduled to go into effect by May 2009.
 

Anti-spam case granted rehearing

Cara Wood April 30, 2008

The first felony spam conviction in the US will be revisited, calling into question laws applied to commercial vs. noncommercial spam. The Supreme Court of Virginia on April 28 agreed to a limited rehearing of its decision against Jeremy D. Jaynes, who was sentenced to nine years in prison for violating Virginia's 2003 Anti-Spam Act in February.
 

China's new bragging rights

Sara Holoubek April 28, 2008

Since my childhood in rural Wisconsin, when I once convinced my younger brother to try to dig to China, a lot has changed. China's population is estimated at 1.3 billion, and while the economy's growth is expected to slow by 1% this year, it still sits at an enviable 10.7%. This growth helps swell the middle class, disposable income and, ultimately, Internet usage. Just last week, China's Xinhua News Agency reported that the nation has 221 million Internet users.
 
 
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