Products and services geared towards health and wellness are often viewed as a luxury expense. Lauren Bell discovers how marketers promote their value and justify the cost.

Proclivity's Sheldon Gilbert discusses the nuances of behavioral targeting.

TNS, a global market information and insight group, has announced the launch of what it called a new generation of online advertising monitoring tools. The program combines cookie tracking technology with TNS' 6th Dimension Panel to enable accurate analysis of online ad consumption.

Web analytics has expanded to include surveys that provide direct customer feedback about online behavior.

DelMonte's Meow Mix brand cat food has debuted a new interactive campaign to go along with its "Think Like a Cat" game show and to promote the launch of its Wholesome Goodness product line.

Pharmaceutical companies have been slow to fully embrace digital market­ing, but healthcare-related digital strategies are poised to gain momentum in 2009, according to Mary Ann Belliveau, manag­ing director, health vertical, at Google.

Social media such as online communities, blogs, video and widgets are redefining how internet users engage the interactive world and, as a result, how marketers must approach multichannel campaigns.

The Limited is promoting its recently launched e-commerce store with a new viral marketing contest. The contest, which is being promoted at The Limited's new online store, chal­lenges consumers to create the "ultimate outfit" by playing with Limited brand products in a virtual closet.

Sam Decker, CMO of Bazaarvoice, discusses how user-generated online reviews worked to increase Office Depot's paid search revenue

Despite what some believe, television content is anything but dead. Earlier this year, Nielsen reported that even in today's digitized world, the average American consumer watches more linear television per week than ever. What is up for debate, however, is the future of linear television advertising.