Internet Marketing Articles

Widgets' popularity tempered by issues of measurement

Mary Elizabeth Hurn October 06, 2008

People are spending more time on social networks, blogs and the so-called long tail of the Web, so more advertisers are turning to widgets because of their interactive and viral qualities.

Marketing to gamers

David Ward October 06, 2008

Passionate players mean a responsive audience for video game marketers - but a competitive market means it's tough for campaigns to stand out.

Creative campaigns from Cystic Fibrosis Foundation, Bacardi and American Century Investments

October 06, 2008

Cystic Fibrosis Foundation's Web site supports fundraising for annual gala; Bacardi uses social twist to promote mix; and American Century Investments uses direct mail with an international flair.

What is the ideal role for local search?

October 06, 2008

As mobile communications increase, marketers may still hesitate to make local search a large part of their strategy. Our experts discuss the pros and cons of investing in local search.

Estée Lauder uses social media for long-time cause

Chantal Todé October 05, 2008

Estée Lauder's 16-year-old "Breast cancer awareness campaign," an autumn tradition thanks to its pink ribbons, gains a major digital component this year. The campaign will have its largest online presence ever this year, including social media, display ads and special content.

Snickers debuts online video campaign to promote Super Bowl promotion

October 03, 2008

Mars candy brand Snickers is gearing up for the Super Bowl with a new viral video campaign that targets 18- to 34-year-old men. The new campaign, which was created with Omnicom agency Agency.com, is centered around a Web-exclusive video series, "VIP like me," which works as the digital arm to the "Snickers 2008 live your Super Bowl fantasy sweepstakes."

Social media goes global

David Ward October 03, 2008

Top brands address challenges of expanding social media programs internationally.

Creative Search Media releases interactive marketing services

Mary Elizabeth Hurn October 02, 2008

Interactive marketing firm Creative Search Media has released four emerging media marketing services: CapTive Digital Media Advertising; PromoTive Viral and Social Media Marketing; AddicTive Email and eCRM; and MoTive Mobile Marketing.

Coldwell Banker launches iPhone listing site

Mary Elizabeth Hurn October 02, 2008

Coldwell Banker Real Estate has launched a mobile site specifically tailored for the iPhone. When visited on an iPhone, www.coldwellbanker.com allows users to search property listings and estimate home values without downloading software.

NBC Universal partners with Appssavvy

Dianna Dilworth October 01, 2008

NBC Universal has selected social media firm Appssavvy to exclusively run the advertising sales team for the NBC News iCue social media application launching to Facebook this month.

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